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class=\"wp-block-heading\">1-1.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u5b9a\u7fa9\u3068\u6a5f\u80fd\u306e\u6982\u8981<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3084\u4ed5\u7d44\u307f\u3092\u6307\u3057\u307e\u3059\u3002MA\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u7372\u5f97\u304b\u3089\u80b2\u6210\u3001\u9078\u5225\u307e\u3067\u3092\u81ea\u52d5\u5316\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3059\u308b\u6280\u8853\u3067\u3059\u3002&nbsp; 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MA\u306e\u5c0e\u5165\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5287\u7684\u306b\u5909\u3048\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002\u9069\u5207\u306a\u6226\u7565\u3068\u904b\u7528\u306b\u3088\u308a\u3001\u5927\u4f01\u696d\u306b\u8ca0\u3051\u306a\u3044\u7af6\u4e89\u529b\u3092\u7372\u5f97\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>MA\u306e\u30e1\u30ea\u30c3\u30c8<\/td><td>\u6210\u529f\u4e8b\u4f8b<\/td><\/tr><tr><td>\u30fb\u30ea\u30fc\u30c9\u80b2\u6210\u306e\u52b9\u7387\u5316\u30fb\u55b6\u696d\u6d3b\u52d5\u306e\u6700\u9069\u5316\u30fb\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406<\/td><td>\u30fb\u88fd\u9020\u696d\uff1a\u80b2\u6210\u6642\u959350%\u524a\u6e1b\u3001\u6210\u7d04\u738730%\u5411\u4e0a\u30fbIT\u30b5\u30fc\u30d3\u30b9\uff1a\u5546\u8ac7\u65702\u500d\u5897<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u53c2\u7167: \u3010\u6700\u65b0\u7248\u3011M&amp;A\u306e\u6210\u529f\u4e8b\u4f8b33\u9078\uff01\u5927\u4f01\u696d\u3084\u4e2d\u5c0f\u4f01\u696d\u306e\u6709\u540d\u306a\u5931\u6557 &#8230; &#8211; <a href=\"https:\/\/masouken.com\/M&amp;A%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B(2018%E5%B9%B4%E5%BA%A6)\">https:\/\/masouken.com\/M&amp;A%E6%88%90%E5%8A%9F%E4%BA%8B%E4%BE%8B(2018%E5%B9%B4%E5%BA%A6)<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1-3.MA\u3068CRM\u3001SFA\u306e\u9055\u3044\uff1a\u4e2d\u5c0f\u4f01\u696d\u306e\u6587\u8108\u3067\u7406\u89e3\u3059\u308b<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3001CRM\u3001SFA\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u6d3b\u52d5\u3092\u652f\u63f4\u3059\u308b\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002MA\u306f\u4e3b\u306b\u898b\u8fbc\u307f\u5ba2\u306e\u7372\u5f97\u304b\u3089\u80b2\u6210\u307e\u3067\u3092\u81ea\u52d5\u5316\u3057\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002CRM\u306f\u9867\u5ba2\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3092\u652f\u63f4\u3057\u307e\u3059\u3002SFA\u306f\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3068\u53ef\u8996\u5316\u3092\u62c5\u3044\u307e\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001MA\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u3092CRM\u3067\u7ba1\u7406\u3057\u3001SFA\u3092\u901a\u3058\u3066\u52b9\u679c\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u306b\u3064\u306a\u3052\u308b\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002\u5404\u30c4\u30fc\u30eb\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3001\u81ea\u793e\u306e\u8ab2\u984c\u306b\u5408\u308f\u305b\u3066\u9069\u5207\u306b\u9078\u629e\u30fb\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u7af6\u4e89\u529b\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: SFA\u30fbCRM\u30fbMA\u306e\u9055\u3044\u3084\u6d3b\u7528\u65b9\u6cd5\u3068\u306f\uff1f\u9023\u643a\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u4e8b\u4f8b\u3082 &#8230; &#8211; <a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/ma-sfa-crm-difference\/\">https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/ma-sfa-crm-difference\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.MA\u5c0e\u5165\u524d\u306e\u6e96\u5099\uff1a\u76ee\u6a19\u8a2d\u5b9a\u3068\u73fe\u72b6\u5206\u6790<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u6210\u529f\u306b\u306f\u3001\u7dbf\u5bc6\u306a\u6e96\u5099\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u304cMA\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3001\u73fe\u72b6\u306e\u8ab2\u984c\u5206\u6790\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u306e\u6574\u7406\u304c\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001KPI\u306e\u9078\u5b9a\u3068\u6570\u5024\u76ee\u6a19\u306e\u7acb\u3066\u65b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u53ef\u8996\u5316\u3068\u8ab2\u984c\u62bd\u51fa\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3068\u30ea\u30fc\u30c9\u60c5\u5831\u306e\u6574\u7406\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6e96\u5099\u3092\u9069\u5207\u306b\u884c\u3046\u3053\u3068\u3067\u3001MA\u306e\u5c0e\u5165\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2-1.\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\uff1aKPI\u306e\u9078\u5b9a\u3068\u6570\u5024\u76ee\u6a19\u306e\u7acb\u3066\u65b9<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u5c0e\u5165\u306e\u6210\u529f\u306b\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u304cMA\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5177\u4f53\u7684\u306aKPI\u3068\u6570\u5024\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002&nbsp; \u307e\u305a\u3001MA\u306e\u4e3b\u8981\u306a\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u306e\u5897\u52a0\u3084\u5546\u8ac7\u5275\u51fa\u6570\u306e\u5411\u4e0a\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u6b21\u306b\u3001\u305d\u306e\u76ee\u7684\u306b\u6cbf\u3063\u305fKPI\u3092\u9078\u5b9a\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3067\u306f\u3001\u5546\u8ac7\u5275\u51fa\u6570\u3084\u7279\u5b9a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3078\u306e\u7533\u3057\u8fbc\u307f\u6570\u3001\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u306a\u3069\u304c\u6709\u52b9\u306aKPI\u3068\u306a\u308a\u307e\u3059\u3002&nbsp; \u6570\u5024\u76ee\u6a19\u306e\u8a2d\u5b9a\u306b\u306f\u3001\u73fe\u72b6\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u57fa\u6e96\u306b\u3001\u9054\u6210\u53ef\u80fd\u304b\u3064\u6311\u6226\u7684\u306a\u6570\u5b57\u3092\u63b2\u3052\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u73fe\u5728\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u304c\u6708\u9593100\u4ef6\u306e\u5834\u5408\u3001MA\u306e\u5c0e\u5165\u306b\u3088\u308a3\u30f6\u6708\u5f8c\u306b150\u4ef6\u3092\u76ee\u6307\u3059\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002&nbsp; KPI\u8a2d\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u3001\u6570\u5024\u5316\u3067\u304d\u308b\u3053\u3068\u3001KGI\uff08\u6700\u7d42\u76ee\u6a19\uff09\u3068\u9023\u52d5\u3057\u3066\u3044\u308b\u3053\u3068\u3001\u968e\u5c64\u3092\u6df1\u304f\u3057\u3059\u304e\u306a\u3044\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3060\u3051\u3067\u306a\u304f\u3001\u55b6\u696d\u90e8\u9580\u3068\u3082\u9023\u643a\u3057\u3066KPI\u3092\u8a2d\u5b9a\u3057\u3001\u5168\u793e\u7684\u306a\u53d6\u308a\u7d44\u307f\u3068\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u8fd1\u9053\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>KPI\u4f8b<\/td><td>\u8aac\u660e<\/td><\/tr><tr><td>\u5546\u8ac7\u5275\u51fa\u6570<\/td><td>\u55b6\u696d\u3078\u306e\u6848\u4ef6\u30d1\u30b9\u6570<\/td><\/tr><tr><td>\u30ea\u30fc\u30c9\u7372\u5f97\u6570<\/td><td>\u4e2d\u9593\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304b\u3089\u306e\u30ea\u30fc\u30c9\u6570<\/td><\/tr><tr><td>\u30e1\u30fc\u30eb\u958b\u5c01\u7387<\/td><td>\u914d\u4fe1\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u53c2\u7167: MA(\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3)\u306eKPI\u3068KGI\u3068\u306f\uff1f\u8a2d\u5b9a\u306e &#8230; &#8211; <a href=\"https:\/\/bow-now.jp\/media\/column\/20200817\/\">https:\/\/bow-now.jp\/media\/column\/20200817\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2-2.\u73fe\u72b6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u306e\u53ef\u8996\u5316\u3068\u8ab2\u984c\u62bd\u51fa<\/h3>\n\n\n\n<p>\u65e2\u5b58\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u3092\u53ef\u8996\u5316\u3057\u3001\u8ab2\u984c\u3092\u62bd\u51fa\u3059\u308b\u3053\u3068\u306f\u3001MA\u306e\u52b9\u679c\u7684\u306a\u5c0e\u5165\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305a\u3001\u73fe\u72b6\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5316\u307e\u3067\u306e\u6d41\u308c\u3092\u56f3\u5f0f\u5316\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d7\u30ed\u30bb\u30b9\u306e\u5404\u6bb5\u968e\u3067\u306e\u554f\u984c\u70b9\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002&nbsp; \u4f8b\u3048\u3070\u3001\u30ea\u30fc\u30c9\u306e\u8cea\u304c\u4f4e\u3044\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u304c\u9045\u3044\u3001\u55b6\u696d\u3068\u306e\u60c5\u5831\u5171\u6709\u304c\u4e0d\u5341\u5206\u3068\u3044\u3063\u305f\u8ab2\u984c\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u308c\u3089\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3001MA\u3067\u3069\u306e\u3088\u3046\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u304b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002&nbsp; \u5177\u4f53\u7684\u306b\u306f\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306b\u3088\u308b\u8cea\u306e\u5411\u4e0a\u3001\u81ea\u52d5\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u306b\u3088\u308b\u8fc5\u901f\u306a\u5bfe\u5fdc\u3001CRM\u3068\u306e\u9023\u643a\u306b\u3088\u308b\u60c5\u5831\u5171\u6709\u306e\u5186\u6ed1\u5316\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u8ab2\u984c\u3068\u89e3\u6c7a\u7b56\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001MA\u5c0e\u5165\u306e\u5177\u4f53\u7684\u306a\u76ee\u7684\u304c\u5b9a\u307e\u308a\u3001\u52b9\u679c\u7684\u306a\u6d3b\u7528\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002&nbsp; \u4e2d\u5c0f\u4f01\u696d\u3067\u306f\u7279\u306b\u3001\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u306e\u5236\u7d04\u304c\u5927\u304d\u3044\u305f\u3081\u3001MA\u306b\u3088\u308b\u81ea\u52d5\u5316\u3067\u89e3\u6c7a\u3067\u304d\u308b\u8ab2\u984c\u3092\u512a\u5148\u7684\u306b\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u624b\u52d5\u3067\u884c\u3063\u3066\u3044\u305f\u5b9a\u671f\u7684\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u3084\u3001\u30ea\u30fc\u30c9\u306e\u80b2\u6210\u30d7\u30ed\u30bb\u30b9\u306a\u3069\u304c\u81ea\u52d5\u5316\u306e\u597d\u5019\u88dc\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306f\u53e4\u3044\uff1f\u6700\u65b0\u306eBtoB\u5411\u3051\u65bd\u7b56\u3092\u89e3\u8aac &#8211; <a href=\"https:\/\/www.sedesign.co.jp\/marketing-blog\/what-is-marketing-funnel\">https:\/\/www.sedesign.co.jp\/marketing-blog\/what-is-marketing-funnel<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2-3.\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3068\u30ea\u30fc\u30c9\u60c5\u5831\u306e\u6574\u7406<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u5c0e\u5165\u524d\u306e\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3068\u30ea\u30fc\u30c9\u60c5\u5831\u306e\u6574\u7406\u306f\u3001\u52b9\u679c\u7684\u306a\u904b\u7528\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u7cbe\u67fb\u3057\u3001\u91cd\u8907\u3084\u8aa4\u8a18\u3092\u4fee\u6b63\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306e\u54c1\u8cea\u304c\u4f4e\u3044\u3068\u3001MA\u306e\u52b9\u679c\u304c\u5927\u304d\u304f\u640d\u306a\u308f\u308c\u308b\u305f\u3081\u3001\u3053\u306e\u4f5c\u696d\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u5f62\u5f0f\u30c1\u30a7\u30c3\u30af\u3001\u540d\u524d\u3084\u4f1a\u793e\u540d\u306e\u7d71\u4e00\u5316\u3001\u4e0d\u8981\u306a\u30c7\u30fc\u30bf\u306e\u524a\u9664\u306a\u3069\u3092\u884c\u3044\u307e\u3059\u3002\u6b21\u306b\u3001\u30ea\u30fc\u30c9\u60c5\u5831\u3092\u6574\u7406\u3057\u3001\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u5fc5\u8981\u306a\u5c5e\u6027\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u696d\u7a2e\u3001\u898f\u6a21\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u57fa\u672c\u60c5\u5831\u306b\u52a0\u3048\u3001MA\u3067\u53d6\u5f97\u53ef\u80fd\u306a\u884c\u52d5\u30c7\u30fc\u30bf\uff08Web\u30b5\u30a4\u30c8\u95b2\u89a7\u5c65\u6b74\u306a\u3069\uff09\u3082\u8003\u616e\u306b\u5165\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u6574\u7406\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u3001\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u3001\u4e00\u8cab\u6027\u3001\u5b8c\u5168\u6027\u3001\u6700\u65b0\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5b9a\u671f\u7684\u306a\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001MA\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: \u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3068\u540d\u5bc4\u305b:\u30c7\u30fc\u30bf\u306e\u8cea\u3092\u9ad8\u3081\u308b\u5b9f\u8df5\u65b9\u6cd5 &#8211; \u30d6\u30ed\u30b0 &#8230; &#8211; <a href=\"https:\/\/www.saaske.com\/blog\/customer\/datacleansing\/\">https:\/\/www.saaske.com\/blog\/customer\/datacleansing\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.\u4e2d\u5c0f\u4f01\u696d\u306b\u9069\u3057\u305fMA\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u3068\u5c0e\u5165\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n<p>\u4e2d\u5c0f\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u30c4\u30fc\u30eb\u9078\u3073\u3068\u6bb5\u968e\u7684\u306a\u5c0e\u5165\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u672c\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305fMA\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u57fa\u6e96\u3084\u6bd4\u8f03\u30dd\u30a4\u30f3\u30c8\u3001\u52b9\u679c\u7684\u306a\u5c0e\u5165\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u305d\u3057\u3066\u521d\u671f\u8a2d\u5b9a\u6642\u306e\u6ce8\u610f\u70b9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001MA\u306e\u5c0e\u5165\u3068\u6d3b\u7528\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u5177\u4f53\u7684\u306b\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3-1.\u4e2d\u5c0f\u4f01\u696d\u5411\u3051MA\u30c4\u30fc\u30eb\u306e\u6bd4\u8f03\u3068\u9078\u5b9a\u57fa\u6e96<\/h3>\n\n\n\n<p>\u4e2d\u5c0f\u4f01\u696d\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306f\u3001\u81ea\u793e\u306e\u30cb\u30fc\u30ba\u3068\u4e88\u7b97\u306b\u5408\u3063\u305f\u6700\u9069\u306a\u9078\u629e\u304c\u91cd\u8981\u3067\u3059\u3002MA\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u57fa\u6e96\u3068\u3057\u3066\u3001\u8cbb\u7528\u3001\u6a5f\u80fd\u306e\u5145\u5b9f\u5ea6\u3001\u64cd\u4f5c\u6027\u3001\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3001\u305d\u3057\u3066\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306e\u76f8\u6027\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&nbsp; \u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u5168\u4f53\u306e54%\u306e\u4f01\u696d\u304cMA\u3092\u5c0e\u5165\u6e08\u307f\u307e\u305f\u306f\u5c0e\u5165\u4e88\u5b9a\u3067\u3042\u308a\u3001\u7279\u306b\u5f93\u696d\u54e1100\u540d\u4ee5\u4e0a\u306e\u4f01\u696d\u3067\u666e\u53ca\u304c\u9032\u3093\u3067\u3044\u307e\u3059\u3002&nbsp; \u5c0e\u5165\u6e08\u307f\u4f01\u696d\u306f\u8cbb\u7528\u3084\u30b5\u30dd\u30fc\u30c8\u306e\u5145\u5b9f\u5ea6\u3092\u91cd\u8996\u3059\u308b\u50be\u5411\u306b\u3042\u308b\u4e00\u65b9\u3001\u5c0e\u5165\u4e88\u5b9a\u306e\u4f01\u696d\u306f\u305d\u308c\u3089\u306b\u52a0\u3048\u3066\u64cd\u4f5c\u6027\u3084\u81ea\u793e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u76f8\u6027\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u5411\u3051MA\u30c4\u30fc\u30eb\u306e\u7279\u5fb4\u3068\u3057\u3066\u3001\u4f4e\u4fa1\u683c\u5e2f\u3067\u306e\u63d0\u4f9b\u3084\u5c0e\u5165\u306e\u5bb9\u6613\u3055\u3001\u624b\u539a\u3044\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002&nbsp; \u5177\u4f53\u7684\u306a\u9078\u5b9a\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\uff1a&nbsp;&nbsp;&nbsp; \u4e2d\u5c0f\u4f01\u696d\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3057\u3001\u81ea\u793e\u306e\u6210\u9577\u306b\u5408\u308f\u305b\u3066\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u308bMA\u30c4\u30fc\u30eb\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u8fd1\u9053\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u9078\u5b9a\u30dd\u30a4\u30f3\u30c8<\/td><td>\u5177\u4f53\u7684\u306a\u5185\u5bb9<\/td><\/tr><tr><td>\u30b3\u30b9\u30c8<\/td><td>\u521d\u671f\u8cbb\u7528\u3001\u6708\u984d\u8cbb\u7528\u3001\u8ffd\u52a0\u6a5f\u80fd\u306e\u6599\u91d1<\/td><\/tr><tr><td>\u6a5f\u80fd<\/td><td>\u30e1\u30fc\u30eb\u914d\u4fe1\u3001\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u30a6\u30a7\u30d6\u884c\u52d5\u8ffd\u8de1\u306a\u3069<\/td><\/tr><tr><td>\u4f7f\u3044\u3084\u3059\u3055<\/td><td>\u76f4\u611f\u7684\u306aUI\u3001\u65e5\u672c\u8a9e\u5bfe\u5fdc\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u6027<\/td><\/tr><tr><td>\u30b5\u30dd\u30fc\u30c8<\/td><td>\u5c0e\u5165\u652f\u63f4\u3001\u904b\u7528\u30b5\u30dd\u30fc\u30c8\u3001\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u63d0\u4f9b<\/td><\/tr><tr><td>\u62e1\u5f35\u6027<\/td><td>\u4ed6\u30b7\u30b9\u30c6\u30e0\u3068\u306e\u9023\u643a\u3001\u5c06\u6765\u7684\u306a\u6a5f\u80fd\u62e1\u5f35\u306e\u53ef\u80fd\u6027<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u53c2\u7167: \u4ed6\u793e\u306f\u3069\u3093\u306a\u98a8\u306b\u9078\u3093\u3067\u308b\uff1f\uff5eMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 &#8230; &#8211; <a href=\"https:\/\/satori.marketing\/marketing-blog\/how-to-chose\/\">https:\/\/satori.marketing\/marketing-blog\/how-to-chose\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3-2.\u6bb5\u968e\u7684\u306a\u5c0e\u5165\u30a2\u30d7\u30ed\u30fc\u30c1\uff1a\u512a\u5148\u9806\u4f4d\u306e\u4ed8\u3051\u65b9<\/h3>\n\n\n\n<p>\u4e2d\u5c0f\u4f01\u696d\u304cMA\u3092\u52b9\u679c\u7684\u306b\u5c0e\u5165\u3059\u308b\u306b\u306f\u3001\u6bb5\u968e\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u91cd\u8981\u3067\u3059\u3002\u30ea\u30bd\u30fc\u30b9\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u3066\u9032\u3081\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6574\u7406\u3068\u57fa\u672c\u7684\u306a\u81ea\u52d5\u5316\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u81ea\u52d5\u5316\u3084\u7c21\u5358\u306a\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u8a2d\u5b9a\u306a\u3069\u304c\u3053\u308c\u306b\u5f53\u305f\u308a\u307e\u3059\u3002&nbsp; 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href=\"https:\/\/satori.marketing\/marketing-blog\/introduce-ma\/\">https:\/\/satori.marketing\/marketing-blog\/introduce-ma\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 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\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u306e\u57fa\u790e\u3068\u91cd\u8981\u6027 &#8211; <a href=\"https:\/\/actibook.cloudcircus.jp\/media\/column\/lead-nurturing-basics\">https:\/\/actibook.cloudcircus.jp\/media\/column\/lead-nurturing-basics<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4-2.\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068MA\u306e\u9023\u643a\uff1a\u81ea\u52d5\u914d\u4fe1\u306e\u8a2d\u8a08<\/h3>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068MA\u306e\u9023\u643a\u306f\u3001\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u8981\u3067\u3059\u3002\u307e\u305a\u3001\u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6e96\u5099\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u8a8d\u77e5\u6bb5\u968e\u3067\u306f\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u306e\u89e3\u8aac\u3001\u691c\u8a0e\u6bb5\u968e\u3067\u306f\u88fd\u54c1\u6bd4\u8f03\u8cc7\u6599\u3001\u8cfc\u5165\u6bb5\u968e\u3067\u306f\u5c0e\u5165\u4e8b\u4f8b\u306a\u3069\u3001\u5404\u6bb5\u968e\u306b\u9069\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3057\u307e\u3059\u3002&nbsp; MA\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u884c\u52d5\u306b\u5fdc\u3058\u3066\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u81ea\u52d5\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u5f8c\u306b\u95a2\u9023\u3059\u308b\u8a73\u7d30\u60c5\u5831\u3092\u9001\u4fe1\u3057\u305f\u308a\u3001Web\u30b5\u30a4\u30c8\u306e\u7279\u5b9a\u30da\u30fc\u30b8\u95b2\u89a7\u8005\u306b\u5bfe\u3057\u3066\u3001\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u305f\u308a\u3057\u307e\u3059\u3002&nbsp; \u81ea\u52d5\u914d\u4fe1\u306e\u8a2d\u8a08\u3067\u306f\u3001\u30c8\u30ea\u30ac\u30fc\u3068\u306a\u308b\u9867\u5ba2\u884c\u52d5\u3092\u5b9a\u7fa9\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\u306e\u53cd\u5fdc\u3092\u5206\u6790\u3057\u3001\u914d\u4fe1\u5185\u5bb9\u3084\u983b\u5ea6\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: \u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5fb9\u5e95\u30ac\u30a4\u30c9\uff1a7\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u6210\u529f\u4e8b\u4f8b &#8230; &#8211; <a href=\"https:\/\/innova-jp.com\/media\/content-marketing-pros-and-cons\">https:\/\/innova-jp.com\/media\/content-marketing-pros-and-cons<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4-3.\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u8a2d\u5b9a\u3068\u55b6\u696d\u90e8\u9580\u3068\u306e\u9023\u643a\u5f37\u5316<\/h3>\n\n\n\n<p>\u30ea\u30fc\u30c9\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u306eMA\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u6226\u7565\u3067\u3059\u3002\u9867\u5ba2\u306e\u884c\u52d5\u3084\u5c5e\u6027\u306b\u57fa\u3065\u3044\u3066\u30b9\u30b3\u30a2\u3092\u4ed8\u3051\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u8cea\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u56de\u6570\u3084\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306a\u3069\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3068\u3001\u4f01\u696d\u898f\u6a21\u3084\u696d\u7a2e\u306a\u3069\u306e\u5c5e\u6027\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u30b9\u30b3\u30a2\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u30b9\u30b3\u30a2\u306b\u57fa\u3065\u304d\u3001\u55b6\u696d\u90e8\u9580\u3068\u306e\u9023\u643a\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30b9\u30b3\u30a2\u304c\u4e00\u5b9a\u4ee5\u4e0a\u306b\u306a\u3063\u305f\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u90e8\u9580\u306b\u5f15\u304d\u6e21\u3059\u30b5\u30fc\u30d3\u30b9\u30ec\u30d9\u30eb\u5408\u610f\uff08SLA\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u7387\u7684\u306a\u30ea\u30fc\u30c9\u306e\u632f\u308a\u5206\u3051\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u751f\u7523\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u5b9a\u671f\u7684\u306b\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u57fa\u6e96\u3092\u898b\u76f4\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u90e8\u9580\u3067\u6210\u679c\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>\u8981\u7d20<\/td><td>\u8aac\u660e<\/td><\/tr><tr><td>\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u57fa\u6e96<\/td><td>\u884c\u52d5\u30c7\u30fc\u30bf\u3068\u5c5e\u6027\u30c7\u30fc\u30bf\u306e\u7d44\u307f\u5408\u308f\u305b<\/td><\/tr><tr><td>SLA\u8a2d\u5b9a<\/td><td>\u55b6\u696d\u90e8\u9580\u3078\u306e\u5f15\u304d\u6e21\u3057\u57fa\u6e96\u306e\u660e\u78ba\u5316<\/td><\/tr><tr><td>\u7d99\u7d9a\u7684\u6539\u5584<\/td><td>\u5b9a\u671f\u7684\u306a\u57fa\u6e96\u898b\u76f4\u3057\u3068\u90e8\u9580\u9593\u3067\u306e\u6210\u679c\u5171\u6709<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u53c2\u7167: \u30ea\u30fc\u30c9\u30fb\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3068\u306f | Oracle \u65e5\u672c &#8211; <a href=\"https:\/\/www.oracle.com\/jp\/cx\/marketing\/what-is-lead-scoring\/\">https:\/\/www.oracle.com\/jp\/cx\/marketing\/what-is-lead-scoring\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5.MA\u904b\u7528\u306e\u6700\u9069\u5316\u3068\u7d99\u7d9a\u7684\u306a\u6539\u5584\u30d7\u30ed\u30bb\u30b9<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u5c0e\u5165\u5f8c\u3001\u305d\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u7d99\u7d9a\u7684\u306a\u6210\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u904b\u7528\u306e\u6700\u9069\u5316\u3068\u6539\u5584\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u304cMA\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3001\u9577\u671f\u7684\u306a\u6210\u529f\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e3\u3064\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u3068A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u65bd\u7b56\u306e\u6539\u5584\u3001\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u65bd\u7b56\u306e\u7d71\u5408\u3068\u6700\u9069\u5316\u3001\u305d\u3057\u3066ROI\u6e2c\u5b9a\u3068\u7d4c\u55b6\u5c64\u3078\u306e\u5831\u544a\u306b\u3064\u3044\u3066\u3001\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u4e8b\u4f8b\u3092\u4ea4\u3048\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u3082\u6700\u5927\u306e\u52b9\u679c\u3092\u5f97\u3089\u308c\u308b\u904b\u7528\u4f53\u5236\u3092\u69cb\u7bc9\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5-1.\u30c7\u30fc\u30bf\u5206\u6790\u3068A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u65bd\u7b56\u306e\u6539\u5584<\/h3>\n\n\n\n<p>\u30c7\u30fc\u30bf\u5206\u6790\u3068A\/B\u30c6\u30b9\u30c8\u306f\u3001MA\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002MA\u304b\u3089\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u65bd\u7b56\u306e\u6539\u5584\u3092\u56f3\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002&nbsp; \u5177\u4f53\u7684\u306b\u306f\u3001\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u306e\u6307\u6a19\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u70b9\u3092\u898b\u51fa\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30e1\u30fc\u30eb\u306e\u4ef6\u540d\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3067\u958b\u5c01\u7387\u304c10%\u5411\u4e0a\u3057\u305f\u3068\u3044\u3046\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002&nbsp; A\/B\u30c6\u30b9\u30c8\u3067\u306f\u3001\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6bd4\u8f03\u3057\u3001\u3088\u308a\u9ad8\u3044\u6210\u679c\u3092\u751f\u3080\u3082\u306e\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306eCTA\u30dc\u30bf\u30f3\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u6587\u8a00\u3092\u5909\u66f4\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c15%\u4e0a\u6607\u3057\u305f\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002&nbsp; \u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u7d99\u7d9a\u7684\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001MA\u306e\u52b9\u679c\u3092\u6bb5\u968e\u7684\u306b\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u3067\u3082\u3001\u5c0f\u898f\u6a21\u306a\u30c6\u30b9\u30c8\u304b\u3089\u59cb\u3081\u3066\u5f90\u3005\u306b\u7bc4\u56f2\u3092\u5e83\u3052\u3066\u3044\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u3010KPI\u3068\u30e1\u30c8\u30ea\u30af\u30b9 &#8230; &#8211; <a href=\"https:\/\/www.c-sidepro.com\/blog\/column\/3869\/\">https:\/\/www.c-sidepro.com\/blog\/column\/3869\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5-2.\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u65bd\u7b56\u306e\u7d71\u5408\u3068\u6700\u9069\u5316<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u3092\u6d3b\u7528\u3057\u305f\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u65bd\u7b56\u306e\u7d71\u5408\u3068\u6700\u9069\u5316\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u8981\u3067\u3059\u3002\u307e\u305a\u3001\u30e1\u30fc\u30eb\u3001SNS\u3001Web\u30b5\u30a4\u30c8\u306a\u3069\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u30c7\u30fc\u30bf\u3092MA\u30c4\u30fc\u30eb\u3067\u4e00\u5143\u7ba1\u7406\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u5305\u62ec\u7684\u306b\u628a\u63e1\u3057\u3001\u500b\u3005\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Web\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u30e1\u30fc\u30eb\u914d\u4fe1\u3068SNS\u6295\u7a3f\u3092\u9023\u52d5\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c20%\u5411\u4e0a\u3057\u305f\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u4e88\u7b97\u914d\u5206\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6295\u8cc7\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u3067\u306f\u3001\u307e\u305a\u4e3b\u89812-3\u30c1\u30e3\u30cd\u30eb\u306e\u7d71\u5408\u304b\u3089\u59cb\u3081\u3001\u5f90\u3005\u306b\u62e1\u5927\u3057\u3066\u3044\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u7d99\u7d9a\u7684\u306a\u5206\u6790\u3068\u6539\u5584\u3092\u901a\u3058\u3066\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u6700\u5927\u306e\u6210\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: \u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u3068\u306f\uff1f\u5177\u4f53\u4f8b\u3001\u30e1\u30ea\u30c3\u30c8\u3001\u5c0e\u5165\u6cd5\u3001\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8 &#8230; &#8211; <a href=\"https:\/\/www.transcosmos-cotra.jp\/multi-channel\">https:\/\/www.transcosmos-cotra.jp\/multi-channel<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5-3.ROI\u6e2c\u5b9a\u3068\u7d4c\u55b6\u5c64\u3078\u306e\u5831\u544a\uff1a\u6570\u5024\u3067\u793a\u3059\u6210\u679c<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u3092\u9069\u5207\u306b\u6e2c\u5b9a\u3057\u3001\u7d4c\u55b6\u5c64\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u5831\u544a\u3059\u308b\u3053\u3068\u306f\u3001\u5c0e\u5165\u306e\u6210\u529f\u3092\u793a\u3059\u4e0a\u3067\u91cd\u8981\u3067\u3059\u3002ROI\u6e2c\u5b9a\u306b\u306f\u3001\u300c\u58f2\u4e0a\u4fa1\u5024\u300d\u3068\u300c\u60c5\u5831\u4fa1\u5024\u300d\u306e2\u3064\u306e\u6307\u6a19\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002\u58f2\u4e0a\u4fa1\u5024\u306f\u3001MA\u3092\u901a\u3058\u305f\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u58f2\u4e0a\u8ca2\u732e\u3092\u8868\u3057\u3001\u60c5\u5831\u4fa1\u5024\u306f\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3084\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u5411\u4e0a\u3078\u306e\u8ca2\u732e\u5ea6\u3092\u793a\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u63a8\u5b9a\u30a2\u30af\u30bb\u30b9\u8005\u6570\u3001\u8cfc\u5165\u7387\u3001\u58f2\u4e0a\u4fa1\u5024\u5358\u4fa1\u306a\u3069\u304b\u3089\u58f2\u4e0a\u4fa1\u5024\u3092\u7b97\u51fa\u3057\u3001\u30b5\u30a4\u30c8\u95b2\u89a7\u306b\u3088\u308b\u300c\u95b2\u89a7\u4fa1\u5024\u300d\u3068\u4f1a\u54e1\u767b\u9332\u306a\u3069\u306e\u300c\u884c\u52d5\u4fa1\u5024\u300d\u3092\u5408\u7b97\u3057\u3066\u60c5\u5831\u4fa1\u5024\u3092\u7b97\u51fa\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6570\u5024\u3092\u7d4c\u55b6\u5c64\u306b\u5831\u544a\u3059\u308b\u969b\u306f\u3001\u30b0\u30e9\u30d5\u3084\u56f3\u8868\u3092\u7528\u3044\u3066\u8996\u899a\u7684\u306b\u5206\u304b\u308a\u3084\u3059\u304f\u793a\u3059\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u307e\u305f\u3001MA\u5c0e\u5165\u524d\u5f8c\u306e\u6bd4\u8f03\u3084\u696d\u754c\u5e73\u5747\u3068\u306e\u5bfe\u6bd4\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u305d\u306e\u52b9\u679c\u3092\u3088\u308a\u660e\u78ba\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>ROI\u6e2c\u5b9a\u6307\u6a19<\/td><td>\u5185\u5bb9<\/td><td>\u7b97\u51fa\u65b9\u6cd5<\/td><\/tr><tr><td>\u58f2\u4e0a\u4fa1\u5024<\/td><td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u58f2\u4e0a\u8ca2\u732e<\/td><td>\u63a8\u5b9a\u30a2\u30af\u30bb\u30b9\u8005\u6570\u00d7\u8cfc\u5165\u7387\u00d7\u58f2\u4e0a\u4fa1\u5024\u5358\u4fa1<\/td><\/tr><tr><td>\u60c5\u5831\u4fa1\u5024<\/td><td>\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u5411\u4e0a\u3078\u306e\u8ca2\u732e<\/td><td>\u95b2\u89a7\u4fa1\u5024\uff0b\u884c\u52d5\u4fa1\u5024<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u53c2\u7167: \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0ROI\u3092\u8a08\u6e2c\u3059\u308b\u306b\u306f\uff1f | HXD &#8230; &#8211; <a href=\"https:\/\/www.xdata.jp\/blogs\/analysis\/ownd_media_roi_20200213.html\">https:\/\/www.xdata.jp\/blogs\/analysis\/ownd_media_roi_20200213.html<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6.\u4e2d\u5c0f\u4f01\u696d\u306eMA\u904b\u7528\u4f53\u5236\u69cb\u7bc9\u3068\u4eba\u6750\u80b2\u6210<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u306e\u5c0e\u5165\u6210\u529f\u306b\u306f\u3001\u9069\u5207\u306a\u904b\u7528\u4f53\u5236\u3068\u4eba\u6750\u80b2\u6210\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u7279\u6709\u306e\u8ab2\u984c\u3092\u8e0f\u307e\u3048\u3001\u52b9\u679c\u7684\u306aMA\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u5c11\u4eba\u6570\u3067\u3082\u6210\u679c\u3092\u51fa\u305b\u308b\u30c1\u30fc\u30e0\u69cb\u6210\u3001\u5fc5\u8981\u306a\u30b9\u30ad\u30eb\u30bb\u30c3\u30c8\u3068\u80b2\u6210\u65b9\u6cd5\u3001\u305d\u3057\u3066\u5916\u90e8\u30ea\u30bd\u30fc\u30b9\u306e\u6d3b\u7528\u6226\u7565\u306b\u3064\u3044\u3066\u3001\u5177\u4f53\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u3067\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3067\u3082MA\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u7af6\u4e89\u529b\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br>6-1.\u5c11\u4eba\u6570\u3067\u3082\u52b9\u679c\u3092\u51fa\u3059MA\u904b\u7528\u30c1\u30fc\u30e0\u306e\u69cb\u6210<\/h3>\n\n\n\n<p>\u4e2d\u5c0f\u4f01\u696d\u3067\u3082MA\u904b\u7528\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u306b\u306f\u3001\u5c11\u4eba\u6570\u306e\u30c1\u30fc\u30e0\u69cb\u6210\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u30c1\u30fc\u30e0\u3092\u7d71\u62ec\u3059\u308b\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u3001\u5b9f\u52d9\u3092\u62c5\u5f53\u3059\u308b\u30b9\u30bf\u30c3\u30d5\u3092\u6700\u4f4e1\u540d\u305a\u3064\u78ba\u4fdd\u3057\u307e\u3057\u3087\u3046\u3002\u4eba\u6750\u306f\u793e\u5185\u304b\u3089\u306e\u7570\u52d5\u3084\u5916\u90e8\u304b\u3089\u306e\u63a1\u7528\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u304c\u3001\u81ea\u793e\u306e\u5546\u6750\u77e5\u8b58\u304c\u8c4a\u5bcc\u306a\u4eba\u6750\u304c\u9069\u4efb\u3067\u3059\u3002\u7279\u306b\u3001\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3067\u30d7\u30ec\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u307e\u3067\u884c\u3046\u5834\u5408\u306f\u3001\u793e\u5185\u306e\u55b6\u696d\u62c5\u5f53\u8005\u3092\u8d77\u7528\u3059\u308b\u3053\u3068\u3067\u65e9\u671f\u306e\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002&nbsp; \u5c11\u4eba\u6570\u3067\u306e\u904b\u7528\u306f\u3001\u521d\u671f\u6bb5\u968e\u3067\u306e\u6210\u679c\u306e\u51fa\u3057\u306b\u304f\u3055\u306b\u5bfe\u5fdc\u3057\u3084\u3059\u304f\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u30bb\u30fc\u30eb\u30b9\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u3084\u3059\u3044\u74b0\u5883\u3092\u4f5c\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u5404\u30e1\u30f3\u30d0\u30fc\u306e\u88c1\u91cf\u304c\u5927\u304d\u304f\u306a\u308b\u3053\u3068\u3067\u3001\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002&nbsp; 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href=\"https:\/\/salesrobotics.co.jp\/ownedmedia\/20230331_488\/\">https:\/\/salesrobotics.co.jp\/ownedmedia\/20230331_488\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6-2.MA\u62c5\u5f53\u8005\u306b\u5fc5\u8981\u306a\u30b9\u30ad\u30eb\u30bb\u30c3\u30c8\u3068\u80b2\u6210\u8a08\u753b<\/h3>\n\n\n\n<p>MA\u306e\u52b9\u679c\u7684\u306a\u904b\u7528\u306b\u306f\u3001\u62c5\u5f53\u8005\u306e\u9069\u5207\u306a\u30b9\u30ad\u30eb\u30bb\u30c3\u30c8\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5fc5\u8981\u306a\u30b9\u30ad\u30eb\u306b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u77e5\u8b58\u3001\u30c7\u30fc\u30bf\u5206\u6790\u529b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u80fd\u529b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u7279\u306b\u4e2d\u5c0f\u4f01\u696d\u3067\u306f\u3001\u4e00\u4eba\u3067\u8907\u6570\u306e\u5f79\u5272\u3092\u3053\u306a\u3059\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u5e45\u5e83\u3044\u77e5\u8b58\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002&nbsp; 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class=\"has-fixed-layout\"><tbody><tr><td>\u5fc5\u8981\u30b9\u30ad\u30eb<\/td><td>\u80b2\u6210\u65b9\u6cd5<\/td><\/tr><tr><td>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u8b58<\/td><td>\u30aa\u30f3\u30e9\u30a4\u30f3\u8b1b\u5ea7\u3001\u696d\u754c\u30bb\u30df\u30ca\u30fc\u53c2\u52a0<\/td><\/tr><tr><td>\u30c7\u30fc\u30bf\u5206\u6790\u529b<\/td><td>BI\u30fb\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u306e\u5b9f\u8df5\u3001\u793e\u5185\u52c9\u5f37\u4f1a<\/td><\/tr><tr><td>\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u80fd\u529b<\/td><td>\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u7814\u4fee\u3001SEO\u5bfe\u7b56\u5b9f\u8df5<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u53c2\u7167: \u4eba\u6750\u80b2\u6210\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u306e\u76ee\u7684\u3084\u8ab2\u984c\u3068\u306f\uff1f\u4f5c\u6210\u3059\u308b\u969b\u306e6\u3064\u306e\u624b\u9806\u3092 &#8230; &#8211; <a href=\"https:\/\/techro.co.jp\/blog\/markable-human-development-roadmap\/\">https:\/\/techro.co.jp\/blog\/markable-human-development-roadmap\/<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 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