{"id":730,"date":"2025-01-20T13:17:09","date_gmt":"2025-01-20T04:17:09","guid":{"rendered":"https:\/\/www.kk-sun.co.jp\/blog\/?p=730"},"modified":"2025-01-20T13:17:09","modified_gmt":"2025-01-20T04:17:09","slug":"%e3%82%a4%e3%83%b3%e3%83%95%e3%83%ab%e3%82%a8%e3%83%b3%e3%82%b5%e3%83%bc%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e5%9f%ba%e6%9c%ac%e3%81%8b%e3%82%89%e5%bf%9c%e7%94%a8","status":"publish","type":"post","link":"https:\/\/www.kk-sun.co.jp\/blog\/2025\/01\/20\/%e3%82%a4%e3%83%b3%e3%83%95%e3%83%ab%e3%82%a8%e3%83%b3%e3%82%b5%e3%83%bc%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e5%9f%ba%e6%9c%ac%e3%81%8b%e3%82%89%e5%bf%9c%e7%94%a8\/","title":{"rendered":"\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u304b\u3089\u5fdc\u7528\u3078\uff1a\u5b9f\u4f8b\u3067\u5b66\u3076\u6210\u529f\u3078\u306e\u9053"},"content":{"rendered":"\n

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1-1. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u5b9a\u7fa9\u3068\u5f79\u5272<\/h3>\n\n\n\n

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\u53c2\u7167: \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u52b9\u679c\u3084\u624b\u6cd5\u3001\u6ce8\u610f\u70b9\u3092\u89e3\u8aac … – https:\/\/find-model.jp\/insta-lab\/influencer-marketing-manual\/<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

1-2. \u660e\u78ba\u306a\u76ee\u7684\u8a2d\u5b9a\u3068KPI\u306e\u7b56\u5b9a\u65b9\u6cd5<\/h3>\n\n\n\n

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\u76ee\u7684<\/td>KPI\u4f8b<\/td><\/tr>
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\u8cfc\u8cb7\u4fc3\u9032<\/td>\u8cfc\u5165\u6570\u3001\u58f2\u4e0a\u984d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u53c2\u7167: \u3010\u5177\u4f53\u4f8b\u3011\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u30683\u3064\u306e\u52b9\u679c\u5206\u6790 … – https:\/\/find-model.jp\/insta-lab\/influencer-marketing-kpi-analytics\/<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

1-3. \u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u9078\u5b9a\u3068\u5206\u6790<\/h3>\n\n\n\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u9078\u5b9a\u3068\u5206\u6790\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305a\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u6027\u3084\u5546\u54c1\u306e\u9b45\u529b\u3092\u660e\u78ba\u306b\u3057\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u3092\u63cf\u304d\u307e\u3059\u3002\u6b21\u306b\u3001\u305d\u306e\u9867\u5ba2\u5c64\u3068\u89aa\u548c\u6027\u306e\u9ad8\u3044\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u63a2\u3057\u307e\u3059\u3002  YouTube\u3001Twitch\u3001Instagram\u3001TikTok\u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u5206\u6790\u3057\u307e\u3059\u3002  \u91cd\u8981\u306a\u306e\u306f\u3001\u5358\u306b\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u9069\u5408\u6027\u3084\u5b9f\u969b\u306e\u5f71\u97ff\u529b\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u7f8e\u5bb9\u88fd\u54c1\u306a\u3089\u3001\u30e1\u30a4\u30af\u52d5\u753b\u306e\u8996\u8074\u8005\u5c64\u3084\u5e74\u9f62\u5206\u5e03\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002  \u307e\u305f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u904e\u53bb\u306e\u6295\u7a3f\u5185\u5bb9\u3084\u53cd\u5fdc\u3092\u5206\u6790\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3068\u306e\u4e00\u81f4\u5ea6\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u3089\u308c\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u9078\u5b9a\u3067\u304d\u307e\u3059\u3002\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u3088\u308a\u7cbe\u7dfb\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u53c2\u7167: \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u5206\u6790\uff08Influencer Analytics\uff09 | Semrush\u306e\u6a5f\u80fd … – https:\/\/semrush.jp\/functions\/influencer-analytics\/<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

1-4. \u9069\u5207\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9078\u629e\u3068\u305d\u306e\u7279\u6027<\/h3>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u306f\u3001\u9069\u5207\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9078\u629e\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5404SNS\u306b\u306f\u72ec\u81ea\u306e\u7279\u6027\u304c\u3042\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3084\u76ee\u7684\u306b\u5fdc\u3058\u3066\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001Instagram\u306f\u8996\u899a\u7684\u306a\u9b45\u529b\u3092\u6d3b\u304b\u3057\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u9069\u3057\u3066\u304a\u308a\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3084\u7f8e\u5bb9\u696d\u754c\u3067\u4eba\u6c17\u3067\u3059\u3002\u4e00\u65b9\u3001YouTube\u306f\u8a73\u7d30\u306a\u88fd\u54c1\u8aac\u660e\u3084\u4f7f\u7528\u65b9\u6cd5\u306e\u7d39\u4ecb\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002TikTok\u306f\u82e5\u5e74\u5c64\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u52b9\u679c\u7684\u3067\u3001\u77ed\u3044\u52d5\u753b\u3067\u5546\u54c1\u306e\u9b45\u529b\u3092\u4f1d\u3048\u3089\u308c\u307e\u3059\u3002LinkedIn\u306fB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9078\u629e\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u5c64\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306a\u3069\u3092\u8003\u616e\u3057\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u306b\u6700\u9069\u306a\u3082\u306e\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5e83\u7bc4\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/td>\u7279\u5fb4<\/td>\u9069\u3057\u305f\u696d\u754c<\/td><\/tr>
Instagram<\/td>\u8996\u899a\u91cd\u8996\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u6a5f\u80fd<\/td>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u7f8e\u5bb9<\/td><\/tr>
YouTube<\/td>\u9577\u5c3a\u52d5\u753b\u3001\u8a73\u7d30\u8aac\u660e<\/td>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u6559\u80b2<\/td><\/tr>
TikTok<\/td>\u77ed\u5c3a\u52d5\u753b\u3001\u82e5\u5e74\u5c64\u5411\u3051<\/td>\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3001\u98f2\u98df<\/td><\/tr>
LinkedIn<\/td>\u30d3\u30b8\u30cd\u30b9\u7279\u5316\u3001\u5c02\u9580\u6027\u9ad8<\/td>B2B\u3001\u4eba\u6750\u30b5\u30fc\u30d3\u30b9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u53c2\u7167: SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u89e3\u8aac\u3068\u9069\u5207\u306a\u9078\u3073\u65b9 … – https:\/\/sackle.co.jp\/blog\/detail\/2150-2<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

2. \u52b9\u679c\u7684\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u9078\u5b9a\u3068\u9023\u643a\u65b9\u6cd5<\/h2>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u6cd5\u306b\u304a\u3044\u3066\u3001\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u9078\u5b9a\u3068\u9023\u643a\u306f\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u7a2e\u985e\u3084\u7279\u5fb4\u3092\u7406\u89e3\u3057\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u305f\u9078\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u30ea\u30b9\u30af\u7ba1\u7406\u306e\u91cd\u8981\u6027\u3082\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n


2-1. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u7a2e\u985e\u3068\u7279\u5fb4<\/h3>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306b\u5fdc\u3058\u3066\u4e3b\u306b3\u3064\u306e\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002\u30de\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f100\u4e07\u4eba\u4ee5\u4e0a\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u6301\u3061\u3001\u5e45\u5e83\u3044\u5c64\u3078\u306e\u8a34\u6c42\u304c\u53ef\u80fd\u3067\u3059\u3002\u30df\u30c9\u30eb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f10\u4e07\u4eba\u304b\u3089100\u4e07\u4eba\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u6301\u3061\u3001\u7279\u5b9a\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u6d3b\u8e8d\u3057\u3001\u9ad8\u3044\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f1\u4e07\u4eba\u304b\u308910\u4e07\u4eba\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u6301\u3061\u3001\u3088\u308a\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30b8\u30e3\u30f3\u30eb\u3067\u6d3b\u8e8d\u3057\u307e\u3059\u3002\u5404\u30bf\u30a4\u30d7\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u7279\u5fb4\u304c\u3042\u308a\u3001\u6d3b\u7528\u30e1\u30ea\u30c3\u30c8\u304c\u7570\u306a\u308a\u307e\u3059\u3002  \u8208\u5473\u6df1\u3044\u306e\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c\u5fc5\u305a\u3057\u3082\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u306b\u76f4\u7d50\u3057\u306a\u3044\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u30d5\u30a9\u30ed\u30ef\u30fc\u304c\u5897\u3048\u308b\u306b\u3064\u308c\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u4f4e\u4e0b\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u305f\u3081\u3001\u62e1\u6563\u529b\u3068\u5171\u611f\u529b\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002  \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u6cd5\u3092\u8003\u3048\u308b\u4e0a\u3067\u3001\u5404\u30bf\u30a4\u30d7\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u9069\u5207\u306b\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u7a2e\u985e\u3068\u7279\u5fb4\u3092\u89e3\u8aac\uff01\u30bf\u30a4\u30d7\u3054\u3068\u306b\u9069\u3057\u305f … – https:\/\/32products.com\/influencer1111\/<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

2-2. \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u30d7\u30ed\u30bb\u30b9<\/h3>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u306e\u52b9\u7387\u5316\u3068\u7cbe\u5ea6\u5411\u4e0a\u306b\u306f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002AI\u3084\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u81a8\u5927\u306a\u6570\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304b\u3089\u6700\u9069\u306a\u4eba\u6750\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u9078\u3076\u306b\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3084\u6295\u7a3f\u306e\u8cea\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5c5e\u6027\u306a\u3069\u3082\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u00a0 \u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u6307\u6a19\u3068\u3057\u3066\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u5897\u52a0\u7387\u3084\u6295\u7a3f\u306e\u4e00\u8cab\u6027\u3001\u30b3\u30e1\u30f3\u30c8\u6b04\u306e\u6d3b\u6027\u5ea6\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u5f71\u97ff\u529b\u3084\u4fe1\u983c\u6027\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u00a0 \u307e\u305f\u3001\u5c02\u9580\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u696d\u754c\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u7279\u5316\u3057\u305f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u52b9\u7387\u7684\u306b\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u904e\u53bb\u306e\u5b9f\u7e3e\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u9078\u5b9a\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: RED\u5c0f\u7d05\u66f8\u306e\u512a\u826f\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u898b\u6975\u3081\u308b\uff01\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc … – https:\/\/jp.linkedin.com\/pulse\/red%E5%B0%8F%E7%B4%85%E6%9B%B8%E3%81%AE%E5%84%AA%E8%89%AF%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%82%92%E8%A6%8B%E6%A5%B5%E3%82%81%E3%82%8B%E3%82%A4%E3%83%B3%E3%83%95%E3%83%AB%E3%82%A8%E3%83%B3%E3%82%B5%E3%83%BC%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E5%88%86%E6%9E%90%E3%81%A8%E9%81%B8%E5%AE%9A%E5%9F%BA%E6%BA%96%E5%AE%8C%E5%85%A8%E3%82%AC%E3%82%A4%E3%83%89-sophie-chow-hvw7c<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

2-3. \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u52b9\u679c\u7684\u306a\u9023\u643a\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u52b9\u679c\u7684\u306a\u9023\u643a\u306b\u306f\u3001\u826f\u597d\u306a\u95a2\u4fc2\u69cb\u7bc9\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u500b\u6027\u3084\u30b9\u30bf\u30a4\u30eb\u3092\u5c0a\u91cd\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u306e\u8abf\u548c\u3092\u56f3\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a73\u7d30\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3064\u3064\u3001\u5275\u9020\u6027\u3092\u767a\u63ee\u3067\u304d\u308b\u81ea\u7531\u5ea6\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u81ea\u7136\u3067\u8aac\u5f97\u529b\u306e\u3042\u308b\u6295\u7a3f\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u9577\u671f\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u30d5\u30a1\u30f3\u5c64\u3068\u306e\u6df1\u3044\u95a2\u4fc2\u6027\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u9762\u3067\u306f\u3001\u5b9a\u671f\u7684\u306a\u5831\u544a\u4f1a\u3084\u610f\u898b\u4ea4\u63db\u306e\u5834\u3092\u8a2d\u3051\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u65b9\u5411\u6027\u3092\u5171\u6709\u3057\u3001\u4e92\u3044\u306e\u671f\u5f85\u5024\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7a4d\u6975\u7684\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u6539\u5584\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: SNS\u00d7\u30d5\u30a1\u30f3\u3068\u306e1to1\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u300c\u30a4\u30f3\u30d5\u30eb … – https:\/\/origin.digitalpr.jp\/r\/72972<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

2-4. \u30ea\u30b9\u30af\u7ba1\u7406\u3068\u900f\u660e\u6027\u306e\u78ba\u4fdd<\/h3>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u3068\u900f\u660e\u6027\u306e\u78ba\u4fdd\u304c\u91cd\u8981\u3067\u3059\u3002\u708e\u4e0a\u30ea\u30b9\u30af\u3078\u306e\u5bfe\u7b56\u3068\u3057\u3066\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u904e\u53bb\u306e\u8a00\u52d5\u3084\u6295\u7a3f\u5185\u5bb9\u3092\u7cbe\u67fb\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3068\u306e\u9069\u5408\u6027\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3078\u306eSNS\u7814\u4fee\u3092\u5b9f\u65bd\u3057\u3001\u6295\u7a3f\u5185\u5bb9\u3078\u306e\u610f\u8b58\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u3067\u3001\u30ea\u30b9\u30af\u3092\u6291\u5236\u3067\u304d\u307e\u3059\u3002\u6cd5\u7684\u7fa9\u52d9\u306e\u9075\u5b88\u3067\u306f\u3001\u30b9\u30c6\u30eb\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u907f\u3051\u308b\u305f\u3081\u3001PR\u8868\u8a18\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u6295\u7a3f\u524d\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c1\u30a7\u30c3\u30af\u3084\u3001\u6709\u4e8b\u306e\u969b\u306e\u5bfe\u5fdc\u30d5\u30ed\u30fc\u7b56\u5b9a\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u6295\u7a3f\u5185\u5bb9\u306e\u5b9a\u671f\u7684\u306a\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3092\u884c\u3044\u3001\u554f\u984c\u767a\u751f\u6642\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u4f53\u5236\u3092\u6574\u3048\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u3092\u5b88\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9069\u5207\u306a\u30ea\u30b9\u30af\u7ba1\u7406\u3068\u900f\u660e\u6027\u306e\u78ba\u4fdd\u306b\u3088\u308a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u767a\u63ee\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u53c2\u7167: \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u8d77\u7528\u306e\u30ea\u30b9\u30af\u3068\u306f\uff1f\u708e\u4e0a\u3092\u9632\u3050\u305f\u3081\u306e\u5bfe\u7b565\u9078 … – https:\/\/zeal-security.jp\/blog\/influencer_risk\/<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

3. \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u3068\u52b9\u679c\u6e2c\u5b9a\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h2>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u3068\u52b9\u679c\u7684\u306a\u6e2c\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u6210\u529f\u3078\u5c0e\u304f\u5177\u4f53\u7684\u306a\u6226\u7565\u3068\u5b9f\u8df5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a2d\u8a08\u306e\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u3001UGC\u3092\u6d3b\u7528\u3057\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u7b56\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u306e\u91cd\u8981\u6027\u3001\u305d\u3057\u3066ROI\u306e\u6e2c\u5b9a\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6700\u5927\u5316\u307e\u3067\u3001\u5b9f\u4f8b\u3092\u4ea4\u3048\u306a\u304c\u3089\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u77e5\u8b58\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6226\u7565\u7684\u3067\u52b9\u679c\u7684\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n


3-1. \u52b9\u679c\u7684\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u8a2d\u8a08\u3068\u5b9f\u65bd\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n

\u52b9\u679c\u7684\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u7dbf\u5bc6\u306a\u8a08\u753b\u3068\u5b9f\u884c\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305a\u3001\u660e\u78ba\u306a\u76ee\u6a19\u8a2d\u5b9a\u3068KPI\u306e\u7b56\u5b9a\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u6b21\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5f71\u97ff\u529b\u306e\u3042\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u614e\u91cd\u306b\u9078\u5b9a\u3057\u307e\u3059\u3002  \u30eb\u30df\u30cd\u7acb\u5ddd\u306e\u4e8b\u4f8b\u3067\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6295\u7a3f\u3078\u306e\u30b3\u30e1\u30f3\u30c8\u6570\u304c\u901a\u5e38\u306e\u7d04220\u500d\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u81ea\u52d5DM\u9001\u4fe1\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u53c2\u52a0\u578b\u306e\u4ed5\u7d44\u307f\u304c\u529f\u3092\u594f\u3057\u305f\u305f\u3081\u3067\u3059\u3002  \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u4e2d\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u67d4\u8edf\u306b\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001DM\u3092\u901a\u3058\u3066\u30b5\u30a4\u30c8\u3078\u306e\u8a98\u5c0e\u3092\u884c\u3046\u306a\u3069\u3001\u5f93\u6765\u306e\u8ab2\u984c\u3092\u514b\u670d\u3059\u308b\u5de5\u592b\u3082\u52b9\u679c\u7684\u3067\u3059\u3002  \u6700\u5f8c\u306b\u3001\u7d50\u679c\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u6b21\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6d3b\u304b\u3059\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3068\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: \u3010\u30eb\u30df\u30cd\u7acb\u5ddd\u3011\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u8d77\u7528\u306eInstagram\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067 … – https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000031.000073051.html<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

3-2. UGC\u306e\u4fc3\u9032\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u7b56<\/h3>\n\n\n\n

UGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u306e\u6d3b\u7528\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u5927\u304d\u304f\u9ad8\u3081\u308b\u6226\u7565\u3067\u3059\u3002UGC\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u9593\u306b\u6df1\u3044\u7d46\u304c\u751f\u307e\u308c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002  \u5177\u4f53\u4f8b\u3068\u3057\u3066\u3001\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9\u306eGLOWRECIPE\u306e\u53d6\u308a\u7d44\u307f\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u540c\u793e\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5546\u54c1\u3092\u4f7f\u7528\u3057\u305f\u81ea\u64ae\u308a\u5199\u771f\u306e\u6295\u7a3f\u3092\u547c\u3073\u304b\u3051\u3001\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u6295\u7a3f\u6570\u304c\u6025\u5897\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3057\u305f\u3002  UGC\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u30b3\u30c4\u306f\u3001\u660e\u78ba\u306a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u8a2d\u5b9a\u3068\u3001\u512a\u308c\u305f\u6295\u7a3f\u306e\u8868\u5f70\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u96c6\u307e\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9b45\u529b\u3092\u591a\u89d2\u7684\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001UGC\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084SNS\u3067\u7a4d\u6975\u7684\u306b\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u6027\u306e\u5411\u4e0a\u3068\u8cfc\u8cb7\u610f\u6b32\u306e\u4fc3\u9032\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: UGC\u3068\u306f\uff1f\u6d3b\u7528\u306e\u6d41\u308c\u3068\u6ce8\u610f\u70b9\u3092\u89e3\u8aac\uff01\u6210\u529f\u4e8b\u4f8b\u3082\u7d39\u4ecb | HELP YOU – https:\/\/help-you.me\/blog\/ugc-toha\/<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

3-3. \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u67d4\u8edf\u306a\u6226\u7565\u8abf\u6574<\/h3>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u67d4\u8edf\u306a\u6226\u7565\u8abf\u6574\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002WeArisma\u306eAI\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u3053\u306e\u8ab2\u984c\u306b\u5bfe\u3059\u308b\u9769\u65b0\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u300cInfluence Optimisation\u300d\u6a5f\u80fd\u306b\u3088\u308a\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6e2c\u5b9a\u3057\u3001\u5373\u5ea7\u306b\u6226\u7565\u3092\u8abf\u6574\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6295\u7a3f\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u4f4e\u3044\u5834\u5408\u3001AI\u304c\u4ee3\u66ff\u6848\u3092\u63d0\u6848\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u307e\u305f\u300170\u30f6\u56fd\u300120\u8a00\u8a9e\u4ee5\u4e0a\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u3067\u306e\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u3082\u53ef\u80fd\u3067\u3059\u3002\u3053\u306e\u67d4\u8edf\u306a\u5bfe\u5fdc\u529b\u306b\u3088\u308a\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eROI\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u7af6\u5408\u5206\u6790\u3084\u5e02\u5834\u52d5\u5411\u306e\u628a\u63e1\u306b\u3082\u5f79\u7acb\u3061\u3001\u5e38\u306b\u6700\u9069\u306a\u6226\u7565\u3092\u7dad\u6301\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: \u96fb\u901a\u30b8\u30e3\u30d1\u30f3\u30fb\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30d6\u30e9\u30f3\u30ba\u304c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc … – https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000038.000016704.html<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

3-4. ROI\u306e\u6e2c\u5b9a\u3068\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u6700\u5927\u5316<\/h3>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u6e2c\u5b9a\u3068\u6226\u7565\u6539\u5584\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002ROI\u6e2c\u5b9a\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u660e\u78ba\u306aKPI\u8a2d\u5b9a\u3067\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u30af\u30ea\u30c3\u30af\u6570\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u3001\u76ee\u7684\u306b\u5fdc\u3058\u305f\u6307\u6a19\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u306b\u306f\u3001Google Analytics\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002  ROI\u6700\u5927\u5316\u306e\u30b3\u30c4\u306f\u3001\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u9078\u5b9a\u306b\u3042\u308a\u307e\u3059\u3002\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3084\u904e\u53bb\u306e\u5b9f\u7e3e\u3082\u91cd\u8996\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3068\u306e\u4e00\u81f4\u5ea6\u3082\u91cd\u8981\u3067\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316\u3082\u5fd8\u308c\u305a\u306b\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8208\u5473\u3092\u5f15\u304d\u3001\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b\u8cea\u306e\u9ad8\u3044\u6295\u7a3f\u3092\u5fc3\u304c\u3051\u307e\u3059\u3002  \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u9078\u629e\u3082\u614e\u91cd\u306b\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u6700\u3082\u5229\u7528\u3059\u308bSNS\u3092\u9078\u3073\u3001\u305d\u306e\u7279\u6027\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5c55\u958b\u3057\u307e\u3057\u3087\u3046\u3002\u7d99\u7d9a\u7684\u306a\u6e2c\u5b9a\u3068\u6539\u5584\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eROI\u6e2c\u5b9a\u3068\u6700\u5927\u5316\u6226\u7565\u306e\u89e3\u8aac – https:\/\/blog.jarea.jp\/sns-influencer\/what-is-influencer-marketing\/measuring-the-roi-of-influencer-marketing<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

4. \u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672a\u6765<\/h2>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u7684\u306a\u6d3b\u7528\u6cd5\u3092\u5b66\u3076\u4e0a\u3067\u3001\u5b9f\u969b\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5f97\u3089\u308c\u308b\u6d1e\u5bdf\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u3067\u306e\u6210\u529f\u4f8b\u3084\u3001\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u6d3b\u7528\u3057\u305f\u9ad8ROI\u306e\u5b9f\u73fe\u65b9\u6cd5\u3001\u305d\u3057\u3066\u9577\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u5411\u4e0a\u306e\u305f\u3081\u306e\u6226\u7565\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u901a\u3058\u3066\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u53ef\u80fd\u6027\u3068\u52b9\u679c\u3092\u63a2\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u4f34\u3046\u6b21\u4e16\u4ee3\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c55\u671b\u306b\u3064\u3044\u3066\u3082\u8003\u5bdf\u3057\u3001\u4eca\u5f8c\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u65b0\u305f\u306a\u53ef\u80fd\u6027\u306b\u3064\u3044\u3066\u7406\u89e3\u3092\u6df1\u3081\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4e8b\u4f8b\u3068\u5c55\u671b\u3092\u901a\u3058\u3066\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u6d3b\u304b\u305b\u308b\u8cb4\u91cd\u306a\u77e5\u898b\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n


4-1. \u696d\u754c\u5225\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b<\/h3>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\u306f\u3001\u696d\u754c\u306b\u3088\u3063\u3066\u591a\u69d8\u306a\u5f62\u614b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u5316\u7ca7\u54c1\u696d\u754c\u3067\u306f\u3001\u7f8e\u5bb9\u7cfb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u308b\u5b9f\u6f14\u52d5\u753b\u304c\u5546\u54c1\u306e\u4fe1\u983c\u6027\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u3001\u58f2\u4e0a\u5897\u52a0\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u98df\u54c1\u696d\u754c\u3067\u306f\u3001\u6599\u7406\u7cfb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308b\u30ec\u30b7\u30d4\u958b\u767a\u304c\u3001\u5546\u54c1\u306e\u65b0\u305f\u306a\u9b45\u529b\u3092\u5f15\u304d\u51fa\u3057\u3001\u8cfc\u8cb7\u610f\u6b32\u3092\u523a\u6fc0\u3057\u3066\u3044\u307e\u3059\u3002 \u65c5\u884c\u696d\u754c\u306b\u304a\u3044\u3066\u306f\u3001\u65c5\u884c\u7cfb\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u308b\u73fe\u5730\u304b\u3089\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6295\u7a3f\u304c\u3001\u8996\u8074\u8005\u306e\u65c5\u884c\u610f\u6b32\u3092\u9ad8\u3081\u3001\u4e88\u7d04\u6570\u5897\u52a0\u306b\u7d50\u3073\u3064\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u7279\u6027\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u89aa\u548c\u6027\u3001\u305d\u3057\u3066\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u91cd\u8981\u6027\u304c\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u696d\u754c<\/td>\u6210\u529f\u30dd\u30a4\u30f3\u30c8<\/td>\u52b9\u679c<\/td><\/tr>
\u5316\u7ca7\u54c1<\/td>\u5b9f\u6f14\u52d5\u753b<\/td>\u4fe1\u983c\u6027\u5411\u4e0a\u3001\u58f2\u4e0a\u5897\u52a0<\/td><\/tr>
\u98df\u54c1<\/td>\u30ec\u30b7\u30d4\u958b\u767a\u30b3\u30e9\u30dc<\/td>\u65b0\u305f\u306a\u9b45\u529b\u767a\u898b\u3001\u8cfc\u8cb7\u610f\u6b32\u5411\u4e0a<\/td><\/tr>
\u65c5\u884c<\/td>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6295\u7a3f<\/td>\u65c5\u884c\u610f\u6b32\u5411\u4e0a\u3001\u4e88\u7d04\u6570\u5897\u52a0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u53c2\u7167: \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b\uff13\u9078\uff01\u696d\u754c\u5225\u306b\u6d3b\u7528\u65b9\u6cd5 … – https:\/\/fint.co.jp\/blog\/MMKlghU-<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

4-2. \u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528\u306b\u3088\u308b\u9ad8ROI\u4e8b\u4f8b<\/h3>\n\n\n\n

\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6d3b\u7528\u306f\u3001\u9ad8ROI\u3092\u5b9f\u73fe\u3059\u308b\u52b9\u679c\u7684\u306a\u6226\u7565\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306f\u6bd4\u8f03\u7684\u5c11\u306a\u3044\u3082\u306e\u306e\u3001\u7279\u5b9a\u306e\u30cb\u30c3\u30c1\u306a\u5206\u91ce\u3067\u5f37\u3044\u5f71\u97ff\u529b\u3092\u6301\u3061\u3001\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u7279\u5fb4\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u3042\u308b\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u5c02\u9580\u306e\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u8d77\u7528\u3057\u3001\u8a73\u7d30\u306a\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u52d5\u753b\u3092\u5c55\u958b\u3057\u307e\u3057\u305f\u3002\u7d50\u679c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3078\u306e\u6d78\u900f\u306b\u6210\u529f\u3057\u3001\u6295\u8cc7\u984d\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u58f2\u4e0a\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30d5\u30fc\u30c9\u30c7\u30ea\u30d0\u30ea\u30fc\u30b5\u30fc\u30d3\u30b9\u3067\u306f\u3001\u5730\u57df\u5bc6\u7740\u578b\u306e\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u9023\u643a\u3057\u3001\u5404\u5730\u306e\u7279\u8272\u3042\u308b\u98f2\u98df\u5e97\u3092\u7d39\u4ecb\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3002\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u7387\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u3001\u5730\u57df\u3054\u3068\u306e\u5229\u7528\u8005\u6570\u3082\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u4e8b\u4f8b\u304b\u3089\u3001\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6d3b\u7528\u306f\u3001\u30b3\u30b9\u30c8\u52b9\u7387\u304c\u9ad8\u304f\u3001\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3078\u306e\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306a\u6226\u7565\u3060\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u53c2\u7167: \u3010\u30d0\u30ba\u308a\u306e\u30ab\u30ae\uff01\u3011\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u304c\u3082\u3064\u7279\u5fb4\u3068\u6d3b\u7528 … – https:\/\/www.cross-m.co.jp\/column\/digital_marketing\/dmc20230314<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

4-3. \u9577\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u5411\u4e0a\u306e\u305f\u3081\u306e\u6226\u7565<\/h3>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u901a\u3058\u3066\u9577\u671f\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u7406\u5ff5\u3084\u4fa1\u5024\u89b3\u3068\u5408\u81f4\u3059\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u614e\u91cd\u306b\u9078\u5b9a\u3057\u3001\u7d99\u7d9a\u7684\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u9577\u671f\u5951\u7d04\u306b\u3088\u308b\u30d6\u30e9\u30f3\u30c9\u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u306e\u8d77\u7528\u306f\u3001\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u767a\u4fe1\u3068\u6df1\u3044\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u306b\u52b9\u679c\u7684\u3067\u3059\u3002  \u6b21\u306b\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u5354\u50cd\u3067UGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u306e\u4fc3\u9032\u3092\u56f3\u308a\u3001\u30d5\u30a1\u30f3\u5c64\u306e\u62e1\u5927\u3068\u95a2\u4e0e\u5ea6\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u5b9a\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u8a55\u4fa1\u3092\u5b9f\u65bd\u3057\u3001KPI\u306e\u9054\u6210\u5ea6\u3084\u5e02\u5834\u3067\u306e\u8a55\u4fa1\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306b\u3064\u306a\u3052\u307e\u3059\u3002  \u30a8\u30b7\u30ab\u30eb\u306a\u4fa1\u5024\u89b3\u3092\u91cd\u8996\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u3001\u540c\u69d8\u306e\u4fa1\u5024\u89b3\u3092\u6301\u3064\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u5354\u50cd\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u6027\u3068\u5171\u611f\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u6838\u5fc3\u7684\u4fa1\u5024\u3068\u4e00\u81f4\u3059\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u9577\u671f\u7684\u306a\u53d6\u308a\u7d44\u307f\u304c\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: \u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u5411\u4e0a\u306e\u7dcf\u5408\u30ac\u30a4\u30c9\uff1a\u6226\u7565\u7b56\u5b9a\u304b\u3089\u5177\u4f53\u7684\u65bd\u7b56\u307e\u3067\u5fb9\u5e95 … – http:\/\/lens-associates.jp\/STLONG-blog\/2023\/04\/18\/brand-value\/<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

4-4. \u6b21\u4e16\u4ee3\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c55\u671b<\/h3>\n\n\n\n

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\u53c2\u7167: 2024\u5e74\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5c55\u671b | THECOO – https:\/\/bizpartner.thecoo.co.jp\/content\/influencer-marketing-prediction-2024<\/a><\/p>\n\n\n\n

## \u8a18\u4e8b\u306e\u307e\u3068\u3081<\/h2>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6210\u529f\u306e\u9375\u3067\u3059\u3002\u307e\u305a\u3001\u660e\u78ba\u306a\u76ee\u7684\u8a2d\u5b9a\u3068\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u9078\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002\u30de\u30a4\u30af\u30ed\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u6d3b\u7528\u3067\u7279\u5b9a\u30bf\u30fc\u30b2\u30c3\u30c8\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5b9f\u65bd\u6642\u306f\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306e\u30b9\u30bf\u30a4\u30eb\u3068\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u8abf\u548c\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002\u52b9\u679c\u6e2c\u5b9a\u3067\u306f\u5177\u4f53\u7684\u306aKPI\u3092\u8a2d\u5b9a\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3092\u884c\u3044\u3001\u7d99\u7d9a\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u3088\u308a\u5f37\u529b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u6d3b\u7528\u3067\u6210\u679c\u3092\u6700\u5927\u5316<\/h2>\n\n\n\n

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\u25bc\u25bc\u25bc\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u4e0b\u8a18\u307e\u3067\u25bc\u25bc\u25bc
https:\/\/www.kk-sun.co.jp\/webmarketing\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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