{"id":319,"date":"2024-08-18T01:24:52","date_gmt":"2024-08-17T16:24:52","guid":{"rendered":"https:\/\/www.kk-sun.co.jp\/blog\/?p=319"},"modified":"2024-08-18T01:24:52","modified_gmt":"2024-08-17T16:24:52","slug":"%e5%a4%b1%e6%95%97%e3%82%92%e6%88%90%e5%8a%9f%e3%81%ab%e5%a4%89%e3%81%88%e3%82%8b%ef%bc%81%e5%ae%9f%e4%be%8b%e3%81%8b%e3%82%89%e5%ad%a6%e3%81%b6b2b%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3","status":"publish","type":"post","link":"https:\/\/www.kk-sun.co.jp\/blog\/2024\/08\/18\/%e5%a4%b1%e6%95%97%e3%82%92%e6%88%90%e5%8a%9f%e3%81%ab%e5%a4%89%e3%81%88%e3%82%8b%ef%bc%81%e5%ae%9f%e4%be%8b%e3%81%8b%e3%82%89%e5%ad%a6%e3%81%b6b2b%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3\/","title":{"rendered":"\u5931\u6557\u3092\u6210\u529f\u306b\u5909\u3048\u308b\uff01\u5b9f\u4f8b\u304b\u3089\u5b66\u3076B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30c4"},"content":{"rendered":"\n

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\u4eca\u73fe\u5728\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u601d\u3046\u3088\u3046\u306a\u6210\u679c\u3092\u4e0a\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u304b\uff1f\u3082\u3057\u8ab2\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u4ed6\u793e\u306e\u5931\u6557\u4e8b\u4f8b\u304b\u3089\u5b66\u3073\u3001\u6210\u529f\u3078\u306e\u9053\u7b4b\u3092\u898b\u51fa\u3059\u30c1\u30e3\u30f3\u30b9\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u5931\u6557\u304b\u3089\u5b66\u3076\u6539\u5584\u7b56\u3068\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u306e\u79d8\u8a23\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

1.\u5931\u6557\u4e8b\u4f8b\u3068\u305d\u306e\u6539\u5584\u7b56<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u306f\u3001\u5931\u6557\u304b\u3089\u5b66\u3076\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u591a\u304f\u306e\u4f01\u696d\u304c\u9665\u308a\u304c\u3061\u306a\u5178\u578b\u7684\u306a\u5931\u6557\u4f8b\u3068\u305d\u306e\u6539\u5584\u7b56\u3001\u305d\u3057\u3066\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5f97\u3089\u308c\u308b\u6559\u8a13\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u76ee\u6a19\u8a2d\u5b9a\u306e\u6b20\u5982\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u4e0d\u660e\u78ba\u3055\u306a\u3069\u3001\u3088\u304f\u3042\u308b\u5931\u6557\u306e\u539f\u56e0\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u3089\u3092\u514b\u670d\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u6210\u529f\u4f01\u696d\u306e\u4e8b\u4f8b\u3092\u5206\u6790\u3057\u3001\u52b9\u679c\u7684\u306aB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u3066\u65b9\u3084\u5b9f\u8df5\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3082\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

1-1.\u3088\u304f\u3042\u308bB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5931\u6557\u4f8b<\/h3>\n\n\n\n

B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u5931\u6557\u306f\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u591a\u304f\u306e\u4f01\u696d\u304c\u9665\u308a\u304c\u3061\u306a\u5178\u578b\u7684\u306a\u5931\u6557\u4f8b\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u307e\u305a\u3001\u76ee\u6a19\u8a2d\u5b9a\u306e\u6b20\u5982<\/strong>\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u5177\u4f53\u7684\u306aKPI\u3092\u8a2d\u5b9a\u305b\u305a\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u884c\u3046\u3068\u3001\u52b9\u679c\u6e2c\u5b9a\u304c\u56f0\u96e3\u306b\u306a\u308a\u3001\u6539\u5584\u306e\u6a5f\u4f1a\u3092\u9003\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u6b21\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u4e0d\u660e\u78ba\u3055<\/strong>\u3082\u5927\u304d\u306a\u554f\u984c\u3067\u3059\u3002\u8ab0\u306b\u5411\u3051\u3066\u767a\u4fe1\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u66d6\u6627\u3060\u3068\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u62e1\u6563\u3057\u3001\u52b9\u679c\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n

\u3055\u3089\u306b\u3001SEO\u5bfe\u7b56\u306e\u4e0d\u8db3<\/strong>\u3082\u898b\u9003\u305b\u307e\u305b\u3093\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u306a\u3044\u3068\u3001\u6f5c\u5728\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3067\u304d\u305a\u3001\u6a5f\u4f1a\u640d\u5931\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u5b89\u6613\u306a\u6a21\u5023<\/strong>\u3082\u907f\u3051\u308b\u3079\u304d\u3067\u3059\u3002\u5dee\u5225\u5316\u304c\u3067\u304d\u305a\u3001\u4fa1\u683c\u7af6\u4e89\u306b\u9665\u308b\u5371\u967a\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u6700\u5f8c\u306b\u3001\u904b\u7528\u8a08\u753b\u306e\u6b20\u5982<\/strong>\u3082\u91cd\u8981\u306a\u5931\u6557\u4f8b\u3067\u3059\u3002\u7d99\u7d9a\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u66f4\u65b0\u3084\u6539\u5584\u304c\u306a\u3051\u308c\u3070\u3001\u30b5\u30a4\u30c8\u306e\u4fa1\u5024\u306f\u4f4e\u4e0b\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u5931\u6557\u4f8b<\/strong><\/th>\u554f\u984c\u70b9<\/strong><\/th><\/tr>
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SEO\u5bfe\u7b56\u306e\u4e0d\u8db3<\/td>\u6f5c\u5728\u9867\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u4e0d\u8db3\u3001\u6a5f\u4f1a\u640d\u5931<\/td><\/tr>
\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u5b89\u6613\u306a\u6a21\u5023<\/td>\u5dee\u5225\u5316\u306e\u6b20\u5982\u3001\u4fa1\u683c\u7af6\u4e89\u30ea\u30b9\u30af<\/td><\/tr>
\u904b\u7528\u8a08\u753b\u306e\u6b20\u5982<\/td>\u30b5\u30a4\u30c8\u4fa1\u5024\u306e\u4f4e\u4e0b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u53c2\u7167: BtoB\u30b5\u30a4\u30c8\u306e\u5931\u6557\u4f8b8\u3064\u3068\u5bfe\u7b56\u65b9\u6cd5\uff01\u5236\u4f5c\u4f1a\u793e\u9078\u3073\u306e\u6ce8\u610f\u70b9\u3082\u7d39\u4ecb – https:\/\/btob.medix-inc.co.jp\/blog\/btobsite-failure<\/a><\/p>\n\n\n\n

1-2.\u5931\u6557\u4e8b\u4f8b\u304b\u3089\u306e\u5b66\u3073\u3068\u6539\u5584\u7b56<\/h3>\n\n\n\n

\u5178\u578b\u7684\u306aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5931\u6557\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u66d6\u6627\u3055<\/strong>\u3084\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u306e\u6b20\u5982<\/strong>\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e00\u8cab\u6027\u306e\u6b20\u5982<\/strong>\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306e\u7279\u5b9a\u304c\u4e0d\u5341\u5206\u3067\u3042\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u7121\u99c4\u306b\u306a\u308a\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u304c\u4e0d\u660e\u78ba\u3060\u3068\u3001\u9867\u5ba2\u306e\u8208\u5473\u3092\u5f15\u304f\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

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\u307e\u305f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u4e00\u8cab\u3057\u3066\u884c\u3044\u3001\u5e38\u306b\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u52a0\u3048\u3066\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u3001\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u3001\u5931\u6557\u306e\u30ea\u30b9\u30af\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067CVR\u304c\u4e0b\u304c\u308b\u539f\u56e0\u306f\uff1f\u6539\u5584\u65b9\u6cd5\u3001\u691c\u8a3c\u65b9\u6cd5\u3092 \u2026 – https:\/\/unname.co.jp\/btob-marketing\/knowledge-blog\/240404-68<\/a><\/p>\n\n\n\n

1-3.\u6210\u529f\u4e8b\u4f8b\u306b\u5b66\u3076\u5931\u6557\u56de\u907f\u306e\u65b9\u6cd5<\/h3>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3079\u308b\u5931\u6557\u56de\u907f\u306e\u65b9\u6cd5\u3068\u3057\u3066\u3001\u307e\u305a\u91cd\u8981\u306a\u306e\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u9867\u5ba2\u5c64\u3092\u660e\u78ba\u306b\u3057\u3001\u305d\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u9867\u5ba2\u306e\u30da\u30eb\u30bd\u30ca\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a<\/strong>\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u81ea\u793e\u306e\u4fa1\u5024\u63d0\u6848\u3092\u660e\u78ba\u306b\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u5fb9\u5e95\u3059\u308b<\/strong>\u3053\u3068\u3067\u3001\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u72ec\u81ea\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u5b9a\u671f\u7684\u306b\u6e2c\u5b9a<\/strong>\u3057\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u6226\u7565\u3092\u67d4\u8edf\u306b\u4fee\u6b63\u3057\u3066\u3044\u307e\u3059\u3002
\u3053\u308c\u306b\u3088\u308a\u3001\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u907f\u3051\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u3088\u3046\u306b\u3001\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u3001\u9867\u5ba2\u3068\u306e\u9577\u671f\u7684\u306a\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u5931\u6557\u3092\u56de\u907f\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u6210\u529f\u306b\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b13\u9078\uff5c\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac – https:\/\/btob.medix-inc.co.jp\/blog\/btob-marketing-case-study<\/a><\/p>\n\n\n\n

2.\u6210\u529f\u3059\u308bB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u65bd\u7b56<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u306f\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3068\u65bd\u7b56\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5b9f\u8df5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u57fa\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u90e8\u9580\u306e\u9023\u643a\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u306e\u5b9f\u8df5\u65b9\u6cd5\u3001\u305d\u3057\u3066\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308b\u6210\u679c\u6700\u5927\u5316\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u98db\u8e8d\u7684\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3068\u6210\u529f\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

2-1.\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u90e8\u9580\u306e\u9023\u643a<\/h3>\n\n\n\n

B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u306e\u9023\u643a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u4f01\u696d\u3067\u3053\u306e\u9023\u643a\u304c\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u306a\u305c\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u308c\u306f\u3001\u4e21\u90e8\u9580\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u306e\u9055\u3044\u3084\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u610f\u7fa9\u304c\u55b6\u696d\u90e8\u9580\u306b\u4f1d\u308f\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u539f\u56e0\u3067\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u5f79\u5272\u3068\u76ee\u6a19\u3092\u660e\u6587\u5316\u3057\u3001\u5171\u6709\u3059\u308b<\/strong>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30bb\u30fc\u30eb\u30b9\u30d1\u30b9\u306e\u57fa\u6e96\u3092\u660e\u78ba\u306b\u3057<\/strong>\u3001\u9023\u643a\u30d5\u30ed\u30fc\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u8a2d\u8a08\u3059\u308b<\/strong>\u3053\u3068\u3067\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u5354\u529b\u4f53\u5236\u3092\u7bc9\u3051\u307e\u3059\u3002<\/p>\n\n\n\n

\u5b9a\u671f\u7684\u306aKPI\u5171\u6709\u3084\u9032\u6357\u78ba\u8a8d<\/strong>\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30c1\u30fc\u30e0\u30b9\u30dd\u30fc\u30c4\u3067\u306e\u4f5c\u6226\u4f1a\u8b70\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002\u304a\u4e92\u3044\u306e\u52d5\u304d\u3092\u78ba\u8a8d\u3057\u3001\u3088\u308a\u826f\u3044\u9023\u643a\u3092\u751f\u307f\u51fa\u3059\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u6210\u529f\u4e8b\u4f8b\u306e\u5171\u6709<\/strong>\u3082\u5927\u5207\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4e21\u90e8\u9580\u306e\u4fe1\u983c\u95a2\u4fc2\u304c\u6df1\u307e\u308a\u3001\u300c\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u300d\u3068\u3044\u3063\u305f\u5171\u901a\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u4e00\u4e38\u3068\u306a\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u55b6\u696d\u90e8\u9580\u3068\u306e\u9023\u643a\u65b9\u6cd5 | BtoB \u2026 – https:\/\/btobmarketing.tmedia.co.jp\/column\/detail\/85\/<\/a><\/p>\n\n\n\n

2-2.\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u306e\u5b9f\u8df5\u65b9\u6cd5<\/h3>\n\n\n\n

\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n

ABM\u306e\u5b9f\u8df5\u65b9\u6cd5\u3068\u3057\u3066\u3001\u307e\u305a\u6700\u521d\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u9078\u5b9a<\/strong>\u3057\u3001\u4f01\u696d\u306e\u898f\u6a21\u3001\u696d\u754c\u3001\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u3044\u3066\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u5404\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u610f\u601d\u6c7a\u5b9a\u8005\u3084\u5f71\u97ff\u529b\u306e\u3042\u308b\u4eba\u7269\u3092\u7279\u5b9a<\/strong>\u3057\u3001\u5f7c\u3089\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b<\/strong>\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u500b\u5225\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3084\u63d0\u6848<\/strong>\u304c\u6c42\u3081\u3089\u308c\u3001\u6df1\u3044\u30ea\u30b5\u30fc\u30c1\u3068\u5206\u6790<\/strong>\u304c\u5fc5\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u30c1\u30fc\u30e0\u304c\u9023\u643a\u3057\u3001\u30ea\u30fc\u30c9\u306e\u9032\u6357\u72b6\u6cc1\u3092\u8ffd\u8de1\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5171\u6709\u3059\u308b<\/strong>\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u6700\u5f8c\u306b\u3001\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3044\u3001KPI\u306b\u57fa\u3065\u3044\u3066\u6210\u679c\u3092\u8a55\u4fa1\u3057\u3001\u6b21\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u751f\u304b\u3057\u307e\u3059<\/strong>\u3002ABM\u306f\u3001\u9ad8\u3044ROI\u3092\u5b9f\u73fe\u3057\u3001\u91cd\u8981\u306a\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: ABM\u3068\u306f\uff1f\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u30fb\u5c0e\u5165\u624b\u9806\u30fb\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u2026https:\/\/www.salesforce.com\/jp\/resources\/articles\/marketing\/abm<\/a><\/p>\n\n\n\n

2-3.\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u6210\u679c\u3092\u6700\u5927\u5316<\/h3>\n\n\n\n

\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3092\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n

\u5177\u4f53\u7684\u306b\u306f\u3001\u9867\u5ba2\u306e\u4f01\u696d\u60c5\u5831\u3084\u884c\u52d5\u5c65\u6b74\u3092\u5206\u6790\u3057\u3001\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3044\u307e\u3059<\/strong>\u3002\u4f8b\u3048\u3070\u3001\u904e\u53bb\u306e\u554f\u3044\u5408\u308f\u305b\u50be\u5411\u3084Web\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u72b6\u6cc1\u304b\u3089\u3001\u7279\u5b9a\u696d\u7a2e\u306e\u4f01\u696d\u3078\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08MA\uff09\u30c4\u30fc\u30eb\u306e\u5c0e\u5165<\/strong>\u3082\u3001\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u652f\u3048\u308b\u91cd\u8981\u306a\u65bd\u7b56\u3067\u3059\u3002MA\u306f\u3001\u500b\u3005\u306e\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u5316\u3057\u3001\u52b9\u7387\u7684\u306a\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u3057\u304b\u3057\u3001\u30c7\u30fc\u30bf\u306e\u8cea\u304c\u4f4e\u3051\u308c\u3070\u3001\u671f\u5f85\u3059\u308b\u6210\u679c\u306f\u5f97\u3089\u308c\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u3084\u6700\u65b0\u60c5\u5831\u306e\u7dad\u6301\u306a\u3069\u3001\u30c7\u30fc\u30bf\u306e\u8cea\u306e\u5411\u4e0a\u304c\u4e0d\u53ef\u6b20<\/strong>\u3067\u3059\u3002\u8cea\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5206\u6790\u3068\u65bd\u7b56\u306e\u5b9f\u884c\u306b\u3088\u308a\u3001\u521d\u3081\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u8981\u70b9<\/strong><\/th>\u52b9\u679c<\/strong><\/th><\/tr>
\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u5206\u6790<\/td>\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1<\/td><\/tr>
MA\u30c4\u30fc\u30eb\u306e\u5c0e\u5165<\/td>\u52b9\u7387\u7684\u306a\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/td><\/tr>
\u30c7\u30fc\u30bf\u306e\u8cea\u306e\u5411\u4e0a<\/td>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u306e\u6700\u5927\u5316<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u53c2\u7167: \u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u9032\u307e\u306a\u3044\u2026\u2026BtoB\u4f01\u696d\u304c\u82e6\u6226\u3059\u308b \u2026 – https:\/\/jp.sansan.com\/media\/btob-data-driven-marketing\/<\/a><\/p>\n\n\n\n

3.\u6700\u65b0\u306eB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9\u3068\u4e8b\u4f8b<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u306f\u65e5\u3005\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u5b66\u3076\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u6226\u7565\u3092\u78e8\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u6f6e\u6d41\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cd\u8981\u6027\u3001\u305d\u3057\u3066\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u5316\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u7406\u89e3\u3057\u3001\u5b9f\u8df5\u3059\u308b\u3053\u3068\u3067\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3078\u306e\u9053\u304c\u958b\u3051\u308b\u3067\u3057\u3087\u3046\u3002\u5931\u6557\u3092\u6050\u308c\u305a\u3001\u65b0\u3057\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u6311\u6226\u3059\u308b\u3053\u3068\u304c\u3001\u7af6\u4e89\u529b\u306e\u3042\u308b\u4f01\u696d\u3078\u306e\u7b2c\u4e00\u6b69\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

3-1.\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u6f6e\u6d41<\/h3>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65b0\u6f6e\u6d41\u306f\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u3001\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528<\/strong>\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u88fd\u54c1\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u9867\u5ba2\u4e8b\u4f8b\u7d39\u4ecb\u3092\u77ed\u5c3a\u52d5\u753b\u3067\u5c55\u958b\u3057\u3001SNS\u3067\u62e1\u6563\u3059\u308b\u6226\u7565\u304c\u52b9\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5c0e\u5165<\/strong>\u3082\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u30af\u30a4\u30ba\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u5f62\u5f0f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u3088\u308a\u6df1\u3044\u9867\u5ba2\u7406\u89e3\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/strong>\u3082\u9032\u5316\u3057\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u4ed5\u7d44\u307f\u304c\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u308c\u3089\u306e\u65b0\u3057\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5f93\u6765\u306e\u624b\u6cd5\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306aB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3073\u3001\u81ea\u793e\u306b\u9069\u3057\u305f\u65b9\u6cd5\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: BtoB\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u30ac\u30a4\u30c9\uff5c3\u3064\u306e\u6210\u529f\u6cd5\u5247\u3068\u4e8b\u4f8b \u2026 – https:\/\/moltsinc.co.jp\/media\/knowledge\/10915\/<\/a><\/p>\n\n\n\n

3-2.\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n

\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3092\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b<\/strong>\u304b\u3089\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u306ePayoneer\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u5c0e\u5165\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u30922\u500d\u4ee5\u4e0a\u306b\u4f38\u3070\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u306b\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u5c5e\u6027\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306a\u3069\u3001\u69d8\u3005\u306a\u30ec\u30d9\u30eb\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u308b\u3067\u3001\u304a\u5ba2\u69d8\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u305f\u7279\u5225\u306a\u30e1\u30cb\u30e5\u30fc\u3092\u7528\u610f\u3059\u308b\u30ec\u30b9\u30c8\u30e9\u30f3\u306e\u3088\u3046\u306b\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u597d\u307f\u3084\u72b6\u6cc1\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u95a2\u4fc2\u6027\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u6226\u7565\u306f\u3001\u77ed\u671f\u7684\u306a\u6210\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3092\u9078\u3073\u3001\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5c55\u958b\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u6700\u65b0\u30c8\u30ec\u30f3\u30c9 – TRENDEMON – https:\/\/trendemon.jp\/blog\/tech\/personalization-tool<\/a><\/p>\n\n\n\n

3-3.\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u5316<\/h3>\n\n\n\n

BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u9867\u5ba2\u5c64\u3092\u660e\u78ba<\/strong>\u306b\u5b9a\u7fa9\u3057\u3001\u305d\u306e\u30cb\u30fc\u30ba\u3084\u8ab2\u984c\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306b\u3001\u307e\u305a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528<\/strong>\u3057\u3001\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/strong>\u3084\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/strong>\u3001\u30a6\u30a7\u30d3\u30ca\u30fc<\/strong>\u306a\u3069\u3001\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001SEO\u5bfe\u7b56\u3092\u5f37\u5316<\/strong>\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3092\u884c\u3044\u3001\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u5b9a\u671f\u7684\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b<\/strong>\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\uff08MA\uff09\u306e\u6d3b\u7528<\/strong>\u3082\u3001\u52b9\u7387\u7684\u306b\u30ea\u30fc\u30c9\u3092\u7ba1\u7406\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u6709\u7528\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u8cea\u3068\u91cf\u3092\u52b9\u679c\u7684\u306b\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: \u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u5f37\u5316\u2026https:\/\/bridge-g.com\/issues\/lead-generation<\/a><\/p>\n\n\n\n

4.\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u306eB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u4e2d\u5c0f\u4f01\u696d\u304cB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u529f\u3059\u308b\u306b\u306f\u3001\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u6226\u7565\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4f4e\u4e88\u7b97\u3067\u52b9\u679c\u3092\u4e0a\u3052\u308b\u65bd\u7b56\u3001\u6bb5\u968e\u7684\u306a\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u30d7\u30ed\u30bb\u30b9\u3001\u305d\u3057\u3066\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u305f\u6226\u7565\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u65b9\u6cd5\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4e2d\u5c0f\u4f01\u696d\u3067\u3082\u5927\u4f01\u696d\u306b\u8ca0\u3051\u306a\u3044\u52b9\u679c\u7684\u306aB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3068\u305d\u306e\u5b9f\u8df5\u65b9\u6cd5\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

4-1.\u4f4e\u4e88\u7b97\u3067\u5b9f\u73fe\u3059\u308bB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n

B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f4e\u4e88\u7b97\u3067\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u307e\u305a\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6539\u5584<\/strong>\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u5546\u54c1\u8cfc\u5165\u306e\u6c7a\u3081\u624b\u3068\u306a\u308b\u8981\u7d20\u3067\u3001\u4ed6\u306e\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u6b21\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305fWeb\u5e83\u544a\u904b\u7528<\/strong>\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u58f2\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u65bd\u7b56\u306a\u306e\u3067\u3001\u521d\u3081\u3066\u306e\u65b9\u306b\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002Web\u5e83\u544a\u306f\u4e2d\u9577\u671f\u65bd\u7b56\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u4e0a\u3067\u3082\u52b9\u679c\u306e\u3042\u308b\u65bd\u7b56\u3067\u3059\u3002\u77e5\u8b58\u304c\u5fc5\u8981\u306a\u5834\u5408\u306f\u3001\u5e83\u544a\u4ee3\u7406\u5e97\u3078\u306e\u4f9d\u983c\u3082\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u307e\u305f\u3001\u30c6\u30ec\u30a2\u30dd<\/strong>\u306f\u9867\u5ba2\u30ea\u30b9\u30c8\u7372\u5f97\u306b\u52b9\u679c\u7684\u3067\u3001\u7279\u306b\u4e88\u7b97\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u5834\u5408\u306b\u6709\u52b9\u3067\u3059\u3002\u4f46\u3057\u3001\u5916\u6ce8\u3059\u308b\u5834\u5408\u306f\u3042\u308b\u7a0b\u5ea6\u306e\u8cbb\u7528\u304c\u639b\u304b\u308a\u307e\u3059\u3002SEO<\/strong>\u306f\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u3067\u3059\u304c\u3001\u5373\u52b9\u6027\u306f\u4f4e\u3044\u305f\u3081\u3001\u8a08\u753b\u7684\u306b\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3092\u6d3b\u7528<\/strong>\u3057\u3066\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3092\u56f3\u308b\u306e\u3082\u4e00\u6848\u3067\u3059\u3002\u52b9\u679c\u7684\u306a\u4f5c\u6210\u306b\u306fPR\u4ee3\u7406\u5e97\u306e\u529b\u3092\u501f\u308a\u308b\u306e\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u91cd\u8981\u306a\u306e\u306f\u3001\u81ea\u793e\u306e\u72b6\u6cc1\u3084\u76ee\u6a19\u306b\u5408\u308f\u305b\u3066\u6700\u9069\u306a\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3059\u3002\u4f4e\u4e88\u7b97\u3067\u3082\u4e0a\u624b\u306b\u65bd\u7b56\u3092\u4f7f\u3044\u3053\u306a\u3059\u3053\u3068\u3067\u3001\u5927\u304d\u306a\u6210\u679c\u304c\u751f\u307e\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u65bd\u7b56<\/strong><\/th>\u4e88\u7b97\u76ee\u5b89<\/strong><\/th>\u512a\u5148\u5ea6<\/strong><\/th><\/tr>
\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u30fbLP\u6539\u5584<\/td>10\u4e07\u5186\uff5e<\/td>\u2605\u2605\u2605\u2605\u2605<\/td><\/tr>
Web\u5e83\u544a\u904b\u7528<\/td>10\u4e07\u5186\uff5e<\/td>\u2605\u2605\u2605\u2605\u2606<\/td><\/tr>
\u30c6\u30ec\u30a2\u30dd<\/td>0\u5186\uff5e<\/td>\u2605\u2605\u2605\u2606\u2606<\/td><\/tr>
SEO<\/td>\u6708\u984d10\u4e07\u5186\uff5e<\/td>\u2605\u2605\u2606\u2606\u2606<\/td><\/tr>
\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9<\/td>0\u5186\uff5e<\/td>\u2605\u2606\u2606\u2606\u2606<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u53c2\u7167: \u30102024\u5e74\u7248\u3011BtoB\u3068BtoC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044\u3068\u304a\u3059\u3059\u3081WEB \u2026 – https:\/\/one-produce.co.jp\/marketing-1\/<\/a><\/p>\n\n\n\n

4-2.\u6bb5\u968e\u7684\u306a\u30c4\u30fc\u30eb\u5c0e\u5165\u306e\u30d7\u30ed\u30bb\u30b9<\/h3>\n\n\n\n

B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u306f\u3001\u6bb5\u968e\u7684\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u9375\u3067\u3059\u3002\u307e\u305a\u3001\u73fe\u72b6\u306e\u8ab2\u984c\u3092\u628a\u63e1\u3057\u3001\u660e\u78ba\u306a\u76ee\u6a19\u3092\u8a2d\u5b9a<\/strong>\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u305d\u306e\u76ee\u6a19\u9054\u6210\u306b\u6700\u9069\u306a\u30c4\u30fc\u30eb\u3092\u9078\u5b9a<\/strong>\u3057\u307e\u3059\u3002BtoB\u7279\u6709\u306e\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u3001\u5145\u5b9f\u3057\u305f\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u3042\u308a\u3001\u64cd\u4f5c\u6027\u306e\u826f\u3044\u30c4\u30fc\u30eb\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n

\u5c0e\u5165\u5f8c\u306f\u3001\u57fa\u672c\u6a5f\u80fd\u306e\u7fd2\u5f97\u304b\u3089\u59cb\u3081\u3001\u5f90\u3005\u306b\u9ad8\u5ea6\u306a\u6a5f\u80fd\u3092\u6d3b\u7528<\/strong>\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001MA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u5834\u5408\u3001\u521d\u3081\u306f\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u305d\u306e\u5f8c\u9867\u5ba2\u80b2\u6210\u3084\u5206\u6790\u6a5f\u80fd\u3078\u3068\u62e1\u5927\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u306e\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059<\/strong>\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u5b9a\u671f\u7684\u306b\u6210\u679c\u3092\u691c\u8a3c\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u4ed6\u306e\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u3082\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u55b6\u696d\u90e8\u9580\u3068\u306e\u9023\u643a\u3082\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u6bb5\u968e\u7684\u306a\u30c4\u30fc\u30eb\u5c0e\u5165\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306aB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe\u3068\u3001\u7d44\u7e54\u5168\u4f53\u306e\u30b9\u30ad\u30eb\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306f\u3001\u3069\u308c\u304c\u304a\u3059\u3059\u3081\uff1f\u9078\u3073\u65b9\u306e\u30dd\u30a4\u30f3\u30c84 \u2026 – https:\/\/btob.medix-inc.co.jp\/blog\/btob-marketing-tool<\/a><\/p>\n\n\n\n

4-3.\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u305f\u6226\u7565<\/h3>\n\n\n\n

\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001LinkedIn<\/strong>\u3067\u306f\u3001\u696d\u754c\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u3064\u306a\u304c\u308a\u3001\u5c02\u9580\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002Twitter<\/strong>\u306f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u60c5\u5831\u767a\u4fe1\u3084\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\u306b\u9069\u3057\u3066\u304a\u308a\u3001\u7d20\u65e9\u3044\u53cd\u5fdc\u304c\u6c42\u3081\u3089\u308c\u308b\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u6d3b\u8e8d\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u4e00\u65b9\u3001Facebook<\/strong>\u3084Instagram<\/strong>\u306f\u3001\u4f01\u696d\u6587\u5316\u3084\u793e\u4f1a\u8ca2\u732e\u6d3b\u52d5\u3092\u7d39\u4ecb\u3059\u308b\u306e\u306b\u6700\u9069\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u3001B2B\u4f01\u696d\u306e\u4eba\u9593\u5473\u306e\u3042\u308b\u5074\u9762\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u3051\u307e\u3059\u3002<\/p>\n\n\n\n

YouTube<\/strong>\u3067\u306f\u3001\u88fd\u54c1\u30c7\u30e2\u3084\u4f7f\u7528\u4e8b\u4f8b\u3092\u52d5\u753b\u3067\u7d39\u4ecb\u3057\u3001\u8996\u899a\u7684\u306b\u8a34\u6c42\u529b\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u91cd\u8981\u306a\u306e\u306f\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3001\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5404\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u4e0a\u624b\u304f\u8abf\u548c\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306aB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u5b9f\u73fe\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u53c2\u7167: \u3010BtoB\u4f01\u696d\u3067\u306eSNS\u6d3b\u7528\u4e8b\u4f8b8\u9078\uff01\u3011\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2 \u2026 – https:\/\/zenforce.jp\/blog\/social-media-marketing-success-stories<\/a><\/p>\n\n\n\n

\u8a18\u4e8b\u306e\u307e\u3068\u3081<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

\u672c\u8a18\u4e8b\u3067\u306f\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3078\u306e\u9053\u7b4b\u3092\u5305\u62ec\u7684\u306b\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002\u5931\u6557\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u6539\u5584\u7b56\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3068\u65bd\u7b56\u3001\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u4e8b\u4f8b\u3001\u305d\u3057\u3066\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u306e\u5b9f\u8df5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u307e\u3067\u5e45\u5e83\u304f\u30ab\u30d0\u30fc\u3057\u3066\u3044\u307e\u3059\u3002\u6210\u529f\u306e\u30ab\u30ae\u306f\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3001\u9867\u5ba2\u7406\u89e3\u306e\u6df1\u5316\u3001\u305d\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u7dca\u5bc6\u306a\u9023\u643a\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084ABM\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001\u6700\u65b0\u306e\u624b\u6cd5\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3068\u9867\u5ba2\u95a2\u4fc2\u306e\u69cb\u7bc9\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u696d\u7a2e\u3084\u4f01\u696d\u898f\u6a21\u306b\u5fdc\u3058\u305f\u6226\u7565\u306e\u9078\u629e\u3068\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u6210\u529f\u3078\u306e\u8fd1\u9053\uff1aWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u6cd5<\/h2>\n\n\n\n

B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u306f\u3001\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u9069\u5207\u306a\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u5f53\u793e\u306eWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u8c4a\u5bcc\u306a\u5b9f\u7e3e\u3068\u72ec\u81ea\u306e\u624b\u6cd5\u3067\u3001\u304a\u5ba2\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

SEO\u304b\u3089SNS\u6d3b\u7528\u3001LPO\u5bfe\u7b56\u307e\u3067\u3001\u5e45\u5e83\u3044\u65bd\u7b56\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u63d0\u4f9b\u3002\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u30fb\u5b9f\u884c\u3057\u3001\u6210\u679c\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002\u304a\u5ba2\u69d8\u306e\u8ab2\u984c\u3084\u3054\u4e88\u7b97\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u63d0\u6848\u3067\u3001B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3092\u304a\u7d04\u675f\u3057\u307e\u3059\u3002\u8a73\u7d30\u306f\u5f53\u793e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

\u25bc\u25bc\u25bc\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u4e0b\u8a18\u307e\u3067\u25bc\u25bc\u25bc
https:\/\/www.kk-sun.co.jp\/webmarketing\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

B2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u3001\u6210\u529f\u3078\u306e\u9053\u306e\u308a\u306f\u6c7a\u3057 […]<\/p>\n","protected":false},"author":1,"featured_media":320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing"],"_links":{"self":[{"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/posts\/319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=319"}],"version-history":[{"count":1,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/posts\/319\/revisions"}],"predecessor-version":[{"id":326,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/posts\/319\/revisions\/326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/media\/320"}],"wp:attachment":[{"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}