{"id":264,"date":"2024-08-12T16:42:48","date_gmt":"2024-08-12T07:42:48","guid":{"rendered":"https:\/\/www.kk-sun.co.jp\/blog\/?p=264"},"modified":"2024-08-12T16:42:48","modified_gmt":"2024-08-12T07:42:48","slug":"%e6%88%90%e5%8a%9f%e3%81%99%e3%82%8b%e5%8b%95%e7%94%bb%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e7%a7%98%e8%a8%a3%ef%bc%9a%e6%9c%80%e6%96%b0%e3%83%88%e3%83%ac%e3%83%b3","status":"publish","type":"post","link":"https:\/\/www.kk-sun.co.jp\/blog\/2024\/08\/12\/%e6%88%90%e5%8a%9f%e3%81%99%e3%82%8b%e5%8b%95%e7%94%bb%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e7%a7%98%e8%a8%a3%ef%bc%9a%e6%9c%80%e6%96%b0%e3%83%88%e3%83%ac%e3%83%b3\/","title":{"rendered":"\u6210\u529f\u3059\u308b\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u79d8\u8a23\uff1a\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3068\u5b9f\u8df5\u4e8b\u4f8b\u5168\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u4eca\u3001\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4f01\u696d\u306e\u6210\u529f\u306b\u6b20\u304b\u305b\u306a\u3044\u6226\u7565\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u52b9\u679c\u7684\u306a\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3084\u3001\u9069\u5207\u306a\u914d\u4fe1\u65b9\u6cd5\u306e\u9078\u629e\u306b\u60a9\u3080\u4f01\u696d\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u3042\u306a\u305f\u306e\u4f01\u696d\u306e\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3069\u3046\u5909\u308f\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n\n\n\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u6210\u529f\u3059\u308b\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u79d8\u8a23\u3068\u3001\u5b9f\u8df5\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u6b21\u306e\u30ec\u30d9\u30eb\u306b\u5f15\u304d\u4e0a\u3052\u308b\u9375\u304c\u3001\u3053\u3053\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u672c\u3068\u91cd\u8981\u6027<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"494\" src=\"https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-989440724.jpg\" alt=\"\" class=\"wp-image-266\" srcset=\"https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-989440724.jpg 706w, https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-989440724-300x210.jpg 300w\" sizes=\"auto, (max-width: 706px) 100vw, 706px\" \/><\/figure>\n\n\n\n<p>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u305d\u306e\u57fa\u672c\u6982\u5ff5\u3084\u91cd\u8981\u6027\u3001\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3001\u305d\u3057\u3066SEO\u3078\u306e\u5f71\u97ff\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u3089\u306e\u77e5\u8b58\u306f\u3001BtoB\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5f37\u5316\u3057\u3001\u52b9\u679c\u7684\u306a\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u307e\u305a\u306f\u3001\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672c\u8cea\u3068\u3001\u306a\u305c\u4eca\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1-1.\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/h3>\n\n\n\n<p>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u6620\u50cf\u3068\u97f3\u58f0\u3092\u99c6\u4f7f\u3057\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u3092\u4f1d\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002\u307e\u308b\u3067\u9b54\u6cd5\u306e\u3088\u3046\u306b\u3001\u77ed\u6642\u9593\u3067\u591a\u304f\u306e\u60c5\u5831\u3092\u8996\u8074\u8005\u306e\u5fc3\u306b\u5c4a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u305c\u4eca\u3001\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u308c\u306f\u3001<strong>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u666e\u53ca<\/strong>\u306b\u3088\u308a\u3001\u3044\u3064\u3067\u3082\u3069\u3053\u3067\u3082\u52d5\u753b\u3092\u8996\u8074\u3067\u304d\u308b\u74b0\u5883\u304c\u6574\u3063\u305f\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u52d5\u753b\u306b\u306f\u8a00\u8449\u3084<strong>\u9759\u6b62\u753b\u3067\u306f\u4f1d\u3048\u304d\u308c\u306a\u3044\u611f\u60c5\u3084\u96f0\u56f2\u6c17\u3092\u4f1d\u3048\u308b\u529b<\/strong>\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u65b0\u5546\u54c1\u306e\u4f7f\u7528\u611f\u3092\u4f1d\u3048\u308b\u306e\u306b\u3001\u6587\u7ae0\u3067\u8aac\u660e\u3059\u308b\u3088\u308a\u3082\u3001\u5b9f\u969b\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u69d8\u5b50\u3092\u52d5\u753b\u3067\u898b\u305b\u308b\u65b9\u304c\u3001\u306f\u308b\u304b\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u52d5\u753b\u3092\u4f5c\u3063\u3066\u516c\u958b\u3059\u308b\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001<strong>\u8996\u8074\u8005\u306e\u53cd\u5fdc\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u3092\u91cd\u306d\u3066\u3044\u304f<\/strong>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3053\u305d\u304c\u3001\u771f\u306e\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u59ff\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: \u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3001\u624b\u6cd5\u3001\u6210\u529f\u30dd\u30a4\u30f3\u30c8\u3001\u6226\u7565 \u2026 &#8211; <a href=\"https:\/\/www.humancentrix.com\/columns\/video-marketing\">https:\/\/www.humancentrix.com\/columns\/video-marketing<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1-2.\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n\n\n\n<p>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3001\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306b\u306f\u306a\u3044\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u3001<strong>\u8996\u899a\u3068\u8074\u899a\u306e\u4e21\u65b9\u306b\u8a34\u3048\u308b\u3053\u3068\u3067\u3001\u60c5\u5831\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d<\/strong>\u3001\u8996\u8074\u8005\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u8907\u96d1\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8aac\u660e\u306b\u304a\u3044\u3066\u3001\u52d5\u753b\u306f\u8996\u899a\u7684\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u77ed\u6642\u9593\u3067\u5185\u5bb9\u3092\u4f1d\u3048\u308b\u624b\u6bb5\u3068\u3057\u3066\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001<strong>\u52d5\u753b\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u9ad8\u304f\u3001\u8996\u8074\u8005\u304c\u52d5\u753b\u3092\u898b\u305f\u5f8c\u306b\u884c\u52d5\u3092\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c\u5897\u52a0<\/strong>\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u52d5\u753b\u3092\u898b\u305f\u5f8c\u306b\u5546\u54c1\u306e\u8cfc\u5165\u3084\u554f\u3044\u5408\u308f\u305b\u3092\u3059\u308b\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u884c\u52d5\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001SNS\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u52d5\u753b\u306e\u30b7\u30a7\u30a2\u306f\u3001\u60c5\u5831\u306e\u62e1\u6563\u529b\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u52b9\u679c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u3088\u308a\u3001\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: \u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b5\u9078\uff01\u30b3\u30c4\u3084\u6210\u529f\u8981\u56e0\u3092\u5fb9\u5e95\u89e3\u8aac \u2026 &#8211; <a href=\"https:\/\/proox.co.jp\/column\/12921\/\">https:\/\/proox.co.jp\/column\/12921\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1-3.\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304cSEO\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/h3>\n\n\n\n<p>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001SEO\u5bfe\u7b56\u306b\u3082\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u307e\u305a\u3001<strong>\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u6a5f\u4f1a\u304c\u5897\u52a0<\/strong>\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u60c5\u5831\u3092\u8996\u899a\u7684\u306b\u63d0\u4f9b\u3067\u304d\u308b\u305f\u3081\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u52d5\u753b\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u3092\u5ef6\u3070\u3059\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u30012\u5206\u9593\u306e\u52d5\u753b\u3092\u8996\u8074\u3059\u308c\u3070\u3001\u305d\u308c\u3060\u3051\u3067\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593\u304c2\u5206\u5897\u52a0\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3068\u3063\u3066\u3001\u305d\u306e\u30da\u30fc\u30b8\u304c\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3068\u5224\u65ad\u3055\u308c\u308b\u8981\u56e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u9b45\u529b\u7684\u306a\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u62e1\u6563\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u591a\u304f\u306e\u4eba\u3005\u306b\u5171\u6709\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u304c\u81ea\u7136\u306b\u5897\u52a0\u3057\u3001SEO\u52b9\u679c\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5358\u306a\u308b\u5ba3\u4f1d\u30c4\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001SEO\u6226\u7565\u306e\u91cd\u8981\u306a\u4e00\u7ffc\u3092\u62c5\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: \u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3001\u624b\u6cd5\u3001\u6210\u529f\u30dd\u30a4\u30f3\u30c8\u3001\u6226\u7565 \u2026 &#8211; <a href=\"https:\/\/www.humancentrix.com\/columns\/video-marketing\">https:\/\/www.humancentrix.com\/columns\/video-marketing<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2.\u6700\u65b0\u306e\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-2147504096.jpg\" alt=\"\" class=\"wp-image-268\" srcset=\"https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-2147504096.jpg 724w, https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-2147504096-300x200.jpg 300w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n\n\n\n<p>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u306f\u5e38\u306b\u9032\u5316\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b3\u3064\u306e\u91cd\u8981\u306a\u8981\u7d20\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u7387\u3092\u5927\u304d\u304f\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306bBtoB\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u3089\u306e\u624b\u6cd5\u306f\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6df1\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u3068\u305d\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2-1.\u30c8\u30e9\u30f3\u30b8\u30b7\u30e7\u30f3\u52d5\u753b\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>\u30c8\u30e9\u30f3\u30b8\u30b7\u30e7\u30f3\u52d5\u753b\u306f\u3001\u8996\u8074\u8005\u3092\u5f15\u304d\u3064\u3051\u308b\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u3057\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001<strong>\u52d5\u753b\u306e\u30ab\u30c3\u30c8\u9593\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u3064\u306a\u3050\u52b9\u679c\u7684\u306a\u624b\u6cd5<\/strong>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u6599\u7406\u756a\u7d44\u3067\u6750\u6599\u3092\u5207\u308b\u5834\u9762\u304b\u3089\u5b8c\u6210\u54c1\u304c\u4e26\u3076\u30b7\u30fc\u30f3\u3078\u306e\u79fb\u884c\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u5510\u7a81\u306a\u5207\u308a\u66ff\u3048\u3067\u306f\u306a\u304f\u3001\u30c8\u30e9\u30f3\u30b8\u30b7\u30e7\u30f3\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u8996\u8074\u8005\u306f\u81ea\u7136\u306a\u6d41\u308c\u3092\u611f\u3058\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30c6\u30af\u30cb\u30c3\u30af\u306f\u3001<strong>\u5358\u8abf\u306b\u306a\u308a\u304c\u3061\u306a\u52d5\u753b\u306b\u52d5\u304d\u3068\u9b45\u529b\u3092\u52a0\u3048\u3001\u8996\u8074\u8005\u306e\u8208\u5473\u3092\u6301\u7d9a\u3055\u305b\u308b\u52b9\u679c\u304c\u3042\u308a<\/strong>\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5834\u9762\u8ee2\u63db\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u8868\u73fe\u3059\u308b\u3053\u3068\u3067\u3001<strong>\u8996\u8074\u8005\u306e\u7406\u89e3\u3092\u4fc3\u9032\u3057\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4f1d\u9054\u529b\u3092\u9ad8\u3081\u308b<\/strong>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c8\u30e9\u30f3\u30b8\u30b7\u30e7\u30f3\u52d5\u753b\u306e\u6d3b\u7528\u306f\u3001<strong>\u8996\u8074\u8005\u306e\u96c6\u4e2d\u529b\u3092\u7dad\u6301\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b<\/strong>\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u30c6\u30af\u30cb\u30c3\u30af\u3092\u52b9\u679c\u7684\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: \u52d5\u753b\u5236\u4f5c\u306b\u304a\u3051\u308b\u30c8\u30e9\u30f3\u30b8\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u7a2e\u985e\u3084\u30e1\u30ea\u30c3\u30c8 \u2026 &#8211; <a href=\"https:\/\/lumii.co.jp\/blog\/transition\/\">https:\/\/lumii.co.jp\/blog\/transition\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2-2.\u30e9\u30a4\u30d6\u914d\u4fe1\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n\n\n\n<p>\u30e9\u30a4\u30d6\u914d\u4fe1\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<strong>\u30e9\u30a4\u30d6\u914d\u4fe1\u306f\u3001\u8996\u8074\u8005\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d<\/strong>\u308b\u305f\u3081\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6df1\u3081\u308b\u7d76\u597d\u306e\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u3084\u88fd\u54c1\u767a\u8868\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306a\u3069\u3067\u306e\u30e9\u30a4\u30d6\u914d\u4fe1\u306f\u3001\u53c2\u52a0\u8005\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u53cd\u5fdc\u3092\u5f97\u306a\u304c\u3089\u3001\u5373\u5ea7\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001<strong>\u30e9\u30a4\u30d6\u914d\u4fe1\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u308b\u9867\u5ba2\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5373\u5ea7\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u307e\u3059<\/strong>\u3002\u8996\u8074\u8005\u306e\u30b3\u30e1\u30f3\u30c8\u3084\u8cea\u554f\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u7b54\u3048\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u611f\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u3068\u306e\u8ddd\u96e2\u3092\u7e2e\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30e9\u30a4\u30d6\u914d\u4fe1\u306f\u305d\u306e\u5834\u9650\u308a\u306e\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066<strong>\u5e0c\u5c11\u6027\u3092\u9ad8\u3081\u3001\u8996\u8074\u8005\u306e\u53c2\u52a0\u610f\u6b32\u3092\u4fc3\u9032\u3057\u307e\u3059<\/strong>\u3002\u30a2\u30fc\u30ab\u30a4\u30d6\u6620\u50cf\u3068\u3057\u3066\u5f8c\u304b\u3089\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u679c\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30e9\u30a4\u30d6\u914d\u4fe1\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u9867\u5ba2\u3068\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u63a5\u70b9\u3092\u5897\u3084\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: \u30e9\u30a4\u30d6\u914d\u4fe1\u3068\u306f\uff1f\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u914d\u4fe1\u3068\u306e\u9055\u3044\u3001\u30e1\u30ea\u30c3\u30c8\u3084\u6d3b\u7528\u4e8b\u4f8b\u3092\u3054\u7d39\u4ecb\u2026<a href=\"https:\/\/imageflux.sakura.ad.jp\/column\/live-streaming-ondemand\">https:\/\/imageflux.sakura.ad.jp\/column\/live-streaming-ondemand<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2-3.\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565<\/h3>\n\n\n\n<p>\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u6d3b\u7528\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001<strong>\u9867\u5ba2\u306e\u5fc3\u306b\u6df1\u304f\u523b\u307e\u308c\u308b\u5370\u8c61\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b<\/strong>\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30b3\u30fc\u30d2\u30fc\u30c1\u30a7\u30fc\u30f3\u304c\u300c\u4e00\u676f\u306e\u30b3\u30fc\u30d2\u30fc\u304c\u7e4b\u3050\u4eba\u3005\u306e\u7d46\u300d\u3068\u3044\u3046\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u5c55\u958b\u3057\u3001\u5358\u306a\u308b\u98f2\u307f\u7269\u4ee5\u4e0a\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u3092\u69cb\u7bc9\u3059\u308b\u69d8\u5b50\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u611f\u60c5\u7684\u306a\u4fa1\u5024\u3092\u4ed8\u52a0\u3057\u3001\u9867\u5ba2\u3068\u306e\u5f37\u3044\u7d50\u3073\u3064\u304d\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u6210\u529f\u306e\u30ab\u30ae\u306f\u3001<strong>\u9867\u5ba2\u306e\u5171\u611f\u3092\u547c\u3076\u5177\u4f53\u7684\u306a\u7269\u8a9e\u3092\u69cb\u7bc9\u3059\u308b<\/strong>\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30b9\u30dd\u30fc\u30c4\u30d6\u30e9\u30f3\u30c9Nike\u306e\u300cJust Do It\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u6311\u6226\u3068\u514b\u670d\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u901a\u3058\u3066\u3001\u591a\u304f\u306e\u4eba\u3005\u306e\u5fc3\u3092\u63b4\u307f\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306f\u3001\u7279\u306b<strong>BtoB\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u8907\u96d1\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b\u6709\u52b9\u306a\u624b\u6bb5<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002\u9867\u5ba2\u306e\u8ab2\u984c\u89e3\u6c7a\u3092\u7269\u8a9e\u3068\u3057\u3066\u63cf\u304f\u3053\u3068\u3067\u3001\u3088\u308a\u6df1\u3044\u7406\u89e3\u3068\u5171\u611f\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th><strong>\u8981\u7d20<\/strong><\/th><th><strong>\u52b9\u679c<\/strong><\/th><\/tr><tr><td>\u611f\u60c5\u7684\u4fa1\u5024\u306e\u4ed8\u52a0<\/td><td>\u9867\u5ba2\u3068\u306e\u5f37\u3044\u7d50\u3073\u3064\u304d\u3092\u5275\u51fa<\/td><\/tr><tr><td>\u5171\u611f\u3092\u547c\u3076\u7269\u8a9e<\/td><td>\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u5f37\u5316<\/td><\/tr><tr><td>\u8ab2\u984c\u89e3\u6c7a\u306e\u63cf\u5199<\/td><td>\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u660e\u78ba\u5316<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u53c2\u7167: \u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3068\u306f\uff1f\u610f\u5473\u3001\u3084\u308a\u65b9\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092 \u2026 &#8211; <a href=\"https:\/\/www.hrpro.co.jp\/miraii\/post-1419\/\">https:\/\/www.hrpro.co.jp\/miraii\/post-1419\/<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3.\u52b9\u679c\u7684\u306a\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"443\" src=\"https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-1312417734.jpg\" alt=\"\" class=\"wp-image-269\" srcset=\"https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-1312417734.jpg 788w, https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-1312417734-300x169.jpg 300w, https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-1312417734-768x432.jpg 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<p>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u306f\u3001\u6226\u7565\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306e\u91cd\u8981\u6027\u3001KPI\u306e\u8a2d\u5b9a\u3068\u52b9\u679c\u6e2c\u5b9a\u3001\u305d\u3057\u3066\u8996\u8074\u7387\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u9069\u5207\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u9054\u6210\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u4e8b\u4f8b\u3084\u5b9f\u8df5\u7684\u306a\u30c6\u30af\u30cb\u30c3\u30af\u3092\u4ea4\u3048\u306a\u304c\u3089\u3001\u6210\u529f\u3078\u306e\u9053\u7b4b\u3092\u793a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3-1.\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n<p>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u7406\u60f3\u306e\u9867\u5ba2\u50cf\u3067\u306f\u306a\u304f\u3001<strong>\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5178\u578b\u7684\u306a\u9867\u5ba2\u50cf\u306e\u3053\u3068<\/strong>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c20\u4ee3\u5f8c\u534a\u306e\u72ec\u8eab\u5973\u6027\u300d\u3068\u3044\u3046\u5c5e\u6027\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u4f11\u65e5\u306f\u53cb\u4eba\u3068\u30ab\u30d5\u30a7\u5de1\u308a\u3092\u697d\u3057\u3080\u3001Instagram\u597d\u304d\u306eOL\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u4eba\u7269\u50cf\u3092\u63cf\u304f\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u65bd\u7b56\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306e\u91cd\u8981\u6027\u306f\u3001<strong>\u9867\u5ba2\u8996\u70b9\u306b\u7acb\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3067\u304d\u308b<\/strong>\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u95a2\u4fc2\u8005\u9593\u3067\u540c\u3058\u9867\u5ba2\u50cf\u3092\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u610f\u601d\u6c7a\u5b9a\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u97ff\u304f\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c\u304c\u53ef\u80fd\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u6ce8\u610f\u70b9\u3082\u3042\u308a\u307e\u3059\u3002\u4e3b\u89b3\u3084\u601d\u3044\u8fbc\u307f\u3067\u306f\u306a\u304f\u3001<strong>\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u8a2d\u5b9a\u3059\u308b<\/strong>\u3053\u3068\u3001\u305d\u3057\u3066<strong>\u5e02\u5834\u74b0\u5883\u306e\u5909\u5316\u306b\u5fdc\u3058\u3066\u5b9a\u671f\u7684\u306b\u898b\u76f4\u3059<\/strong>\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u3053\u308c\u3089\u3092\u8e0f\u307e\u3048\u305f\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306b\u3088\u308a\u3001\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: \u300c\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u300d\u3068\u306f\uff5c\u30da\u30eb\u30bd\u30ca\u306e\u57fa\u672c\u9805\u76ee\u30fb\u8a2d\u5b9a\u65b9\u6cd5\u30fb\u6ce8\u610f\u70b9\u3092 \u2026 &#8211; <a href=\"https:\/\/chat-interview.com\/blog\/articles\/persona-explanation.html\">https:\/\/chat-interview.com\/blog\/articles\/persona-explanation.html<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3-2.KPI\u306e\u8a2d\u5b9a\u3068\u52b9\u679c\u6e2c\u5b9a<\/h3>\n\n\n\n<p>BtoB\u4f01\u696d\u306e\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001KPI\u306e\u8a2d\u5b9a\u3068\u52b9\u679c\u6e2c\u5b9a\u304c\u6210\u529f\u306e\u9375\u3092\u63e1\u308a\u307e\u3059\u3002\u682a\u5f0f\u4f1a\u793eCT\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001<strong>54.5%\u306e\u4f01\u696d\u304c\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u66d6\u6627\u3068\u611f\u3058\u3066\u3044\u308b<\/strong>\u305d\u3046\u3067\u3059\u3002\u3053\u308c\u3092\u89e3\u6c7a\u3059\u308b\u306b\u306f\u3001\u9069\u5207\u306aKPI\u8a2d\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u3042\u308b\u88fd\u9020\u696d\u4f01\u696d\u306f\u88fd\u54c1\u7d39\u4ecb\u52d5\u753b\u306eKPI\u3092\u300c\u8996\u8074\u5b8c\u4e86\u738770%\u4ee5\u4e0a\u300d\u3068\u8a2d\u5b9a\u3057\u300185%\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6210\u529f\u306e\u8981\u56e0\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u30cb\u30fc\u30ba\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u7c21\u6f54\u3067\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u305f\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u6e2c\u5b9a\u3067\u306f\u3001\u8996\u8074\u56de\u6570\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3084\u5546\u8ac7\u6210\u7acb\u7387\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u76f4\u7d50\u3059\u308b\u6307\u6a19\u3092\u91cd\u8996<\/strong>\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001A\/B\u30c6\u30b9\u30c8\u3092\u6d3b\u7528\u3057\u3001\u7d99\u7d9a\u7684\u306b\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th><strong>KPI\u4f8b<\/strong><\/th><th><strong>\u6e2c\u5b9a\u65b9\u6cd5<\/strong><\/th><th><strong>\u6539\u5584\u7b56<\/strong><\/th><\/tr><tr><td>\u8996\u8074\u5b8c\u4e86\u7387<\/td><td>\u52d5\u753b\u5206\u6790\u30c4\u30fc\u30eb<\/td><td>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6700\u9069\u5316<\/td><\/tr><tr><td>\u30ea\u30fc\u30c9\u7372\u5f97\u6570<\/td><td>CRM\u9023\u643a<\/td><td>CTA\u306e\u6539\u5584<\/td><\/tr><tr><td>\u5546\u8ac7\u6210\u7acb\u7387<\/td><td>\u55b6\u696d\u30c7\u30fc\u30bf\u5206\u6790<\/td><td>\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u5f37\u5316<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u53c2\u7167: \u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3068\u306f\uff1f\u8a2d\u5b9a\u306e\u624b\u9806\u3084\u52b9\u679c\u6e2c\u5b9a\u30c4\u30fc\u30eb\u3092\u3054\u7d39\u4ecb\uff01\u2026<a href=\"https:\/\/blog.mil.movie\/marketing\/19092.html\">https:\/\/blog.mil.movie\/marketing\/19092.html<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3-3.\u8996\u8074\u7387\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u306f\u3001\u8996\u8074\u7387\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305a\u3001<strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5408\u308f\u305b\u305f\u52d5\u753b\u5236\u4f5c<\/strong>\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u82e5\u5e74\u5c64\u5411\u3051\u306a\u3089\u77ed\u5c3a\u3067\u30c6\u30f3\u30dd\u306e\u826f\u3044\u52d5\u753b\u3001\u5c02\u9580\u5bb6\u5411\u3051\u306a\u3089\u8a73\u7d30\u306a\u60c5\u5831\u3092\u76db\u308a\u8fbc\u3093\u3060\u52d5\u753b\u304c\u52b9\u679c\u7684\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001\u9069\u5207\u306a\u914d\u4fe1\u5a92\u4f53\u306e\u9078\u5b9a\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002YouTube\u3084Instagram\u306a\u3069\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u7279\u6027\u3092\u7406\u89e3\u3057\u3001<strong>\u6700\u9069\u306a\u5834\u6240\u3067\u914d\u4fe1\u3059\u308b<\/strong>\u3053\u3068\u3067\u30ea\u30fc\u30c1\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001Google\u306e\u300cHHH\u6226\u7565\u300d\u3092\u6d3b\u7528\u3057\u3001Hero\uff08\u8a71\u984c\u6027\u306e\u3042\u308b\uff09\u3001Hub\uff08\u5b9a\u671f\u7684\u306a\uff09\u3001Help\uff08\u8ab2\u984c\u89e3\u6c7a\u578b\uff09\u306e3\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4f53\u7cfb\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001<strong>\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u306e\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059<\/strong>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u8996\u8074\u56de\u6570\u3084\u8996\u8074\u5b8c\u4e86\u7387\u306a\u3069\u306eKPI\u3092\u8a2d\u5b9a\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u8996\u8074\u7387\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3092\u56f3\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th><strong>\u6226\u7565<\/strong><\/th><th><strong>\u5185\u5bb9<\/strong><\/th><th><strong>\u52b9\u679c<\/strong><\/th><\/tr><tr><td>\u30bf\u30fc\u30b2\u30c3\u30c8\u6700\u9069\u5316<\/td><td>\u5c64\u306b\u5408\u308f\u305b\u305f\u52d5\u753b\u5236\u4f5c<\/td><td>\u8996\u8074\u7387\u5411\u4e0a<\/td><\/tr><tr><td>\u9069\u5207\u306a\u914d\u4fe1\u5a92\u4f53\u9078\u5b9a<\/td><td>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u7279\u6027\u306e\u7406\u89e3<\/td><td>\u30ea\u30fc\u30c1\u6700\u5927\u5316<\/td><\/tr><tr><td>HHH\u6226\u7565<\/td><td>3\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u7d44\u307f\u5408\u308f\u305b<\/td><td>\u4f53\u7cfb\u7684\u30a2\u30d7\u30ed\u30fc\u30c1<\/td><\/tr><tr><td>\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584<\/td><td>KPI\u8a2d\u5b9a\u3068\u30c7\u30fc\u30bf\u5206\u6790<\/td><td>\u7d99\u7d9a\u7684\u306a\u5411\u4e0a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u53c2\u7167: \u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3001\u624b\u6cd5\u3001\u6210\u529f\u30dd\u30a4\u30f3\u30c8\u3001\u6226\u7565 \u2026 &#8211; <a href=\"https:\/\/www.humancentrix.com\/columns\/video-marketing\">https:\/\/www.humancentrix.com\/columns\/video-marketing<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4.\u6210\u529f\u3059\u308b\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u4f8b<\/h2>\n\n\n\n<p>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u3001\u305d\u306e\u52b9\u679c\u3068\u5b9f\u8df5\u65b9\u6cd5\u3092\u5177\u4f53\u7684\u306b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002BtoB\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f\u3001\u4f4e\u4e88\u7b97\u3067\u306e\u6210\u529f\u4f8b\u3001\u305d\u3057\u3066ROI\u306e\u8a08\u7b97\u65b9\u6cd5\u306a\u3069\u3001\u69d8\u3005\u306a\u89d2\u5ea6\u304b\u3089\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u53ef\u80fd\u6027\u3092\u63a2\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u4e8b\u4f8b\u304b\u3089\u3001\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3044\u304b\u306b\u5f37\u529b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u306a\u308a\u5f97\u308b\u304b\u3001\u305d\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308c\u3070\u6700\u5927\u306e\u52b9\u679c\u3092\u5f97\u3089\u308c\u308b\u304b\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4-1.BtoB\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b<\/h3>\n\n\n\n<p>BtoB\u4f01\u696d\u306b\u304a\u3051\u308b\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u3044\u304f\u3064\u304b\u306e\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u3001\u834f\u539f\u88fd\u4f5c\u6240\u682a\u5f0f\u4f1a\u793e\u306f\u3001\u534a\u5c0e\u4f53\u88c5\u7f6e\u306e\u88fd\u54c1\u30a4\u30e1\u30fc\u30b8\u304c\u4f1d\u308f\u308a\u306b\u304f\u3044\u3068\u3044\u3046\u8ab2\u984c\u306b\u5bfe\u3057\u3001\u751f\u6d3b\u30a4\u30f3\u30d5\u30e9\u3092\u652f\u3048\u308b\u6280\u8853\u3068\u3057\u3066\u88fd\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u30b3\u30f3\u30bb\u30d7\u30c8\u52d5\u753b\u3092\u5236\u4f5c\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u52d5\u753b\u306f\u3001<strong>\u534a\u5c0e\u4f53\u6280\u8853\u304c\u5b9f\u73fe\u3059\u308b\u4e16\u754c\u3092\u65e5\u5e38\u751f\u6d3b\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u8996\u899a\u7684\u306b\u7406\u89e3\u3057\u3084\u3059\u3044\u5185\u5bb9\u3068\u306a\u308a\u3001\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304f\u3053\u3068\u306b\u6210\u529f<\/strong>\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001\u682a\u5f0f\u4f1a\u793eKAKEAI\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u52d5\u753b\u3067\u7e54\u7530\u4fe1\u9577\u3068\u660e\u667a\u5149\u79c0\u3092\u30ad\u30fc\u30d3\u30b8\u30e5\u30a2\u30eb\u306b\u63a1\u7528\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027\u3092\u4f1d\u3048\u307e\u3057\u305f\u3002\u6b74\u53f2\u4e0a\u306e\u4eba\u7269\u3092\u901a\u3058\u3066\u3001<strong>\u30b5\u30fc\u30d3\u30b9\u306e\u65b0\u3057\u3055\u3068\u89aa\u3057\u307f\u3084\u3059\u3055\u3092\u30b9\u30bf\u30a4\u30ea\u30c3\u30b7\u30e5\u306a\u6620\u50cf\u3067\u8868\u73fe\u3057\u3001\u8996\u899a\u7684\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u5f37\u5316<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u682a\u5f0f\u4f1a\u793e\u30a4\u30f3\u30d5\u30ad\u30e5\u30ea\u30aa\u30f3\u306f\u3001SaaS\u306e\u7279\u5fb4\u3092\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u308b\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u52d5\u753b\u3092\u5236\u4f5c\u3057\u307e\u3057\u305f\u3002<strong>\u8996\u8074\u8005\u304c\u5c0e\u5165\u3092\u691c\u8a0e\u3059\u308b\u969b\u306e\u61f8\u5ff5\u70b9\u3092\u89e3\u6d88\u3059\u308b\u5185\u5bb9\u3092\u5f8c\u534a\u306b\u76db\u308a\u8fbc\u307f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u614b\u5ea6\u5909\u5bb9\u3092\u4fc3\u3059<\/strong>\u5de5\u592b\u304c\u65bd\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u4e8b\u4f8b\u304b\u3089\u3001BtoB\u4f01\u696d\u306b\u304a\u3051\u308b\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8907\u96d1\u306a\u7279\u5fb4\u3092\u8996\u899a\u7684\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u4f1d\u3048\u3001\u9867\u5ba2\u306e\u7406\u89e3\u3068\u4fe1\u983c\u3092\u6df1\u3081\u308b\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: BtoB\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fbBtoB\u52d5\u753b\u5236\u4f5c\u306b\u304a\u3051\u308b\u4e8b\u4f8b\u3001\u6d3b\u7528\u65b9\u6cd5\u3001\u5236\u4f5c\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u2026<a href=\"https:\/\/cine-mato.com\/magazine\/video-for-btob-business\/\">https:\/\/cine-mato.com\/magazine\/video-for-btob-business\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4-2.\u4f4e\u4e88\u7b97\u3067\u306e\u6210\u529f\u4e8b\u4f8b<\/h3>\n\n\n\n<p>\u4f4e\u4e88\u7b97\u3067\u3082\u6210\u529f\u3057\u305f\u4e8b\u4f8b\u3068\u3057\u3066\u3001\u7a4d\u6c34\u5316\u5b66\u306e\u53d6\u308a\u7d44\u307f\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u7a4d\u6c34\u5316\u5b66\u306f\u3001<strong>\u88fd\u54c1\u7d39\u4ecb\u52d5\u753b\u3092\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u64ae\u5f71\u3057\u3001\u5236\u4f5c\u30b3\u30b9\u30c8\u3092\u5927\u5e45\u306b\u524a\u6e1b<\/strong>\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u52d5\u753b\u306f\u3001\u88fd\u54c1\u306e\u4f7f\u7528\u65b9\u6cd5\u3084\u7279\u5fb4\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u4f1d\u3048\u3001\u8996\u8074\u8005\u306b\u89aa\u3057\u307f\u3084\u3059\u3055\u3068\u4fe1\u983c\u611f\u3092\u4e0e\u3048\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001<strong>SNS\u3092\u6d3b\u7528\u3057\u3066\u52d5\u753b\u3092\u62e1\u6563\u3057\u3001\u5e83\u544a\u8cbb\u3092\u6291\u3048\u3064\u3064\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u52b9\u679c\u7684\u306b\u30ea\u30fc\u30c1<\/strong>\u3057\u307e\u3057\u305f\u3002\u8996\u8074\u8005\u306e\u8208\u5473\u3092\u5f15\u304f\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u3001\u81ea\u7136\u306a\u53e3\u30b3\u30df\u52b9\u679c\u3092\u751f\u307f\u51fa\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u6d3b\u7528\u3057\u305f\u52d5\u753b\u5236\u4f5c\u306f\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5730\u57df\u5bc6\u7740\u306e\u5c0f\u3055\u306a\u98f2\u98df\u5e97\u304c\u3001\u6599\u7406\u306e\u8abf\u7406\u904e\u7a0b\u3084\u5b8c\u6210\u54c1\u3092\u30b9\u30de\u30db\u3067\u64ae\u5f71\u3057\u3001SNS\u306b\u6295\u7a3f\u3059\u308b\u3053\u3068\u3067\u3001\u5730\u5143\u306e\u30d5\u30a1\u30f3\u3092\u7372\u5f97\u3057\u305f\u4e8b\u4f8b\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f4e\u4e88\u7b97\u3067\u306e\u6210\u529f\u306e\u9375\u306f\u3001<strong>\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u30e6\u30cb\u30fc\u30af\u306a\u8996\u70b9<\/strong>\u3068\u3001<strong>\u8996\u8074\u8005\u3068\u306e\u5171\u611f\u3092\u751f\u3080\u30b9\u30c8\u30fc\u30ea\u30fc\u6027<\/strong>\u306b\u3042\u308a\u307e\u3059\u3002\u9ad8\u984d\u306a\u6a5f\u6750\u3084\u5c02\u9580\u5bb6\u3092\u96c7\u308f\u306a\u304f\u3066\u3082\u3001\u5275\u610f\u5de5\u592b\u3068\u6226\u7565\u7684\u306a\u4f01\u753b\u3067\u52b9\u679c\u7684\u306a\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u53ef\u80fd\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: \u4e2d\u5c0f\u4f01\u696d\u304c\u7a4d\u6975\u7684\u306b\u53d6\u308a\u5165\u308c\u308b\u3079\u304d\u52d5\u753b\u6d3b\u7528\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u306f\u2026<a href=\"https:\/\/www.nodastage.com\/column-detail\/6434a02d-0ace-4567-a974-55ce19cf1a61\">https:\/\/www.nodastage.com\/column-detail\/6434a02d-0ace-4567-a974-55ce19cf1a61<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4-3.\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eROI\u8a08\u7b97\u65b9\u6cd5<\/h3>\n\n\n\n<p>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u3092\u7b97\u51fa\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u3001<strong>\u52d5\u753b\u5236\u4f5c\u3068\u914d\u4fe1\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u660e\u78ba\u306b\u3059\u308b<\/strong>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u52d5\u753b\u306e\u5236\u4f5c\u8cbb\u7528\u3001\u7de8\u96c6\u8cbb\u7528\u3001\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4f7f\u7528\u6599\u3001\u3055\u3089\u306b\u306f\u5e83\u544a\u8cbb\u7528\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001<strong>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u305f\u5229\u76ca\u3092\u6e2c\u5b9a<\/strong>\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u52d5\u753b\u304c\u76f4\u63a5\u7684\u306b\u58f2\u4e0a\u306b\u3069\u306e\u7a0b\u5ea6\u8ca2\u732e\u3057\u305f\u304b\u3001\u3042\u308b\u3044\u306f\u30ea\u30fc\u30c9\u306e\u7372\u5f97\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u306b\u3069\u308c\u3060\u3051\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u304b\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u52d5\u753b\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u7a0b\u5ea6\u306e\u5272\u5408\u3067\u8cfc\u5165\u306b\u81f3\u3063\u305f\u304b\u3084\u3001\u52d5\u753b\u304c\u304d\u3063\u304b\u3051\u3067\u554f\u3044\u5408\u308f\u305b\u304c\u3069\u308c\u3060\u3051\u5897\u3048\u305f\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u5f8c\u306b\u3001<strong>\u5f97\u3089\u308c\u305f\u5229\u76ca\u3092\u30b3\u30b9\u30c8\u3067\u5272\u308b\u3053\u3068\u3067\u3001ROI\u3092\u7b97\u51fa<\/strong>\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001ROI\u306f\u300c\uff08\u5229\u76ca\uff0d\u30b3\u30b9\u30c8\uff09\uff0f\u30b3\u30b9\u30c8\u300d\u3067\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066100\u4e07\u5186\u306e\u5229\u76ca\u304c\u5f97\u3089\u308c\u3001\u30b3\u30b9\u30c8\u304c50\u4e07\u5186\u3060\u3063\u305f\u5834\u5408\u3001ROI\u306f1\uff08100\uff05\uff09\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eROI\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3057\u3001\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u53c2\u7167: \u52d5\u753b\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306eROI\u3092\u7b97\u51fa\u3059\u308b\u65b9\u6cd5\u3068\u306f\uff1f\u2026<a href=\"https:\/\/www.brightcove.com\/ja\/resources\/blog\/video-platform-roi\">https:\/\/www.brightcove.com\/ja\/resources\/blog\/video-platform-roi<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8a18\u4e8b\u306e\u307e\u3068\u3081<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"450\" src=\"https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-1277730821.jpg\" alt=\"\" class=\"wp-image-270\" srcset=\"https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-1277730821.jpg 775w, https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-1277730821-300x174.jpg 300w, https:\/\/www.kk-sun.co.jp\/blog\/wp-content\/uploads\/2024\/08\/iStock-1277730821-768x446.jpg 768w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<p>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u77ed\u6642\u9593\u3067\u591a\u304f\u306e\u60c5\u5831\u3092\u4f1d\u3048\u308b\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3068\u3057\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u62bc\u3055\u3048\u3064\u3064\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3084KPI\u8a2d\u5b9a\u306e\u91cd\u8981\u6027\u3001SEO\u3078\u306e\u5f71\u97ff\u306a\u3069\u3001\u5b9f\u8df5\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u6210\u529f\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6700\u9069\u5316\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u306e\u65b9\u6cd5\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u4f01\u696d\u306b\u304a\u3044\u3066\u3082\u3001\u52d5\u753b\u3092\u6d3b\u7528\u3057\u305f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u3084\u52b9\u679c\u6e2c\u5b9a\u306e\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u5e45\u3092\u5e83\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u3092\u51fa\u3059\u306b\u306f<\/h2>\n\n\n\n<p>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u3068\u52b9\u679c\u7684\u306a\u5b9f\u8df5\u65b9\u6cd5\u306b\u3064\u3044\u3066\u7406\u89e3\u3092\u6df1\u3081\u3066\u3044\u305f\u3060\u3051\u305f\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u6210\u529f\u3078\u306e\u9375\u306f\u3001\u9069\u5207\u306a\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u3001KPI\u306e\u660e\u78ba\u5316\u3001\u305d\u3057\u3066\u7d99\u7d9a\u7684\u306a\u52b9\u679c\u6e2c\u5b9a\u306b\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u3092\u4e00\u304b\u3089\u5b9f\u8df5\u3059\u308b\u306e\u306f\u5bb9\u6613\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u3001\u79c1\u305f\u3061\u306eWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u8c4a\u5bcc\u306a\u5b9f\u7e3e\u3068\u72ec\u81ea\u306e\u624b\u6cd5\u3067\u3001\u304a\u5ba2\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u6700\u9069\u306a\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u63d0\u6848\u3044\u305f\u3057\u307e\u3059\u3002SEO\u304b\u3089SNS\u6d3b\u7528\u307e\u3067\u3001\u5e45\u5e83\u3044\u77e5\u898b\u3092\u6d3b\u304b\u3057\u3001\u304a\u5ba2\u69d8\u306e\u8ab2\u984c\u89e3\u6c7a\u3092\u30b5\u30dd\u30fc\u30c8\u3044\u305f\u3057\u307e\u3059\u3002\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u3092\u3001\u305c\u3072\u79c1\u305f\u3061\u3068\u4e00\u7dd2\u306b\u8e0f\u307f\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u25bc\u25bc\u25bc\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u4e0b\u8a18\u307e\u3067\u25bc\u25bc\u25bc<br><a href=\"https:\/\/www.kk-sun.co.jp\/webmarketing\/\">https:\/\/www.kk-sun.co.jp\/webmarketing\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u306e\u4eca\u3001\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4f01\u696d\u306e\u6210\u529f\u306b [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing"],"_links":{"self":[{"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/posts\/264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=264"}],"version-history":[{"count":2,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/posts\/264\/revisions"}],"predecessor-version":[{"id":271,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/posts\/264\/revisions\/271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/media\/265"}],"wp:attachment":[{"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kk-sun.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}